Tanzania Cultural Tourism Program: SNV s perspective over a decade. 12 January 2009

Size: px

Start display at page:

Download "Tanzania Cultural Tourism Program: SNV s perspective over a decade. 12 January 2009"

Daisy Ford
5 years ago
Views:

1 : SNV s perspective over a decade 12 January 2009

2 Tanzania Top Destinations Ngorongoro Crater Serengeti National Park Zanzibar and Pemba Tarangire National Park Lake Manyara National Park Mt. Kilimanjaro Selous Game Reserve Ruaha National Park Mafia Island Mt. Meru Including 6 World Heritage Sites 2

3 Tanzania Tourist arrivals and tourism revenue 1,200,000 1,000, , , , , , , , , , , , ,000 1,039, ,031 Tourist Arrivals 400,000 Receipts in US$ (x 1000) 200,

4 Tanzania TOURISM Contribution of toursim to the national economy: It accounts for 25 % of total foreign exchange earnings The sector contributes about 17.2 % to the GDP It directly employs an estimated 300,000 people 4

5 Tanzania Rich Cultural Heritage of 120 Ethnic Tribes 5

6 6

7 The Beginning 1995: Young Maasai approached SNV and the Tanzania Tourist Board (TTB) for supporting a tourism initiative as income opportunity for them : TTB and SNV responded by developing a five years program to support local tourism initiatives with focus on Northern Tanzania. 2000: CTP receives ToDo!99 award for socially responsible tourism at ITB Berlin. 7

8 Direct Benefits to the People Visitors to experience authentic cultures Rural life as attraction itself Income generation and employment in rural areas. Local design and organisation of the tours and guiding of the guests. Visibility of the visitors contribution to the improvement of living conditions. 8

In all areas of the program locals guide you through a surprising variety of tours and activities.

9 Tanzania Cultural Tourism Program Services Accomodation (campsites, homestays, guesthouses); tasty traditional food and beverages are provided by local men and women who became tourism entrepreneurs. In all areas of the program locals guide you through a surprising variety of tours and activities. The guests share part of the daily life and culture during a half or a full day or may even stay several days with the people. 9

10 Guides Trained guides come from the village are familiar with their area and know how to tell stories on their culture. 10

11 Tours Hiking in the forests to waterfalls and caves; mountain climbing, canoeing, fishing, dancing, bicycle tours, dhow trips, visiting healers, story tellers, craftsmen, historical sites, joining women preparing tradtional food. 11

They are complemented by Voluntary Donations: + Improvement of primary and secondary schools + Scholarships for local

12 Development Perspective For the services, like guiding and preparing meals or providing accomodation, direct incomes are generated. A Village Development Fee is charged for supporting community development initiatives. They are complemented by Voluntary Donations: + Improvement of primary and secondary schools + Scholarships for local pupils + health sevices, dispensaries + Renovation of cattle dips + Establishment of tree nurseries for reforestation + Maintenance of access roads. 12

13 CTP Figures Number of enterprises (+ 6 in the pipeline). Total visitors per year ,278 about 30,000 13

14 Enterprise survey 2007/2008 Average Range Number of villages Total population of the CTP activity area (tourist destination) 20, ,000 Total Households of the CTP area 4, ,000 Number of households directly involved by the CTP activities Number of people directly benefiting from the CTP: Coordinators, Guides, Food providers, Dancers, Story tellers, Traditional healers, Transporters Number of people in-directly benefiting from the CTP such as Handicraft makers and sellers; Food stuff producers/suppliers (farmers, livestock keepers) Number of people enjoying general benefits through the VDF, and other donations , ,000 14

15 Business Performance Information per year (2007) Average (in TZS) Range (in TZS) Number of tourists Village Development Fund Direct/individual income e.g. Guide fees Administration Fee Contact person fee (warriors, farmers, medicine man, story teller) traditional food and beverages Activities: biking/riding hiking, cultural/boma tour, or other Accommodation (Home stay, camping) Souvenirs/Handicrafts Voluntary donations: e.g. for Education, Health, water, conservation (9 enterprises do not report voluntary donations) Total income per enterprise 4,000,000 80,000 18, 000,000 20,000, ,000 73,243,000 11,000, ,000,000 31,000, , ,000,000 15

Major Challenges Different levels of performance with some enterprises doing quite well and others struggling. Reporting, record keeping (from project module to enterprises).

16 Major Challenges Different levels of performance with some enterprises doing quite well and others struggling. Reporting, record keeping (from project module to enterprises). Lack of formalized legal status and registration. Low level of business management and planning skills. Limited facilities and services Shortage of trained tour guides. Umbrella organisation still building up. 16

17 SNV Supporting the Tanzania Tourist Board Marketing and promoting the CTP as a fully fledged tourism product. CTP Coordination office provides guidance for existing and new initiatives in establishing and improving cultural tourism businesses. CTP Coordination office and TTB Arusha branch also act as contact points for individual tourists, groups, tour operators, and local tour guides. Development of Cultural Tourism Guidelines with Quality Standards and Seal of Approval, together with MNRT. TTB is spearheading the revamping of existing cultural tourism products and the expansion of the concept countrywide in collaboration with the MNRT and with support of UNWTO ST-EP initiative. 17

18 Lessons learnt and suggestions for further improvement: Need for continued capacity building: in business management, ICT, product packaging, negotiation skills, market intelligence, PR, marketing, hospitality training, interpretative skills, languages, food processing etc. Functional network establishment: strengthen umbrella organisation for CTP members for future independent advocacy, quality standards and marketing purposes. Establish monitoring system: Record keeping etc. Access to finance: Seed capital for facility improvements on site, expansions and individual marketing. Support for local producers and suppliers for accessing tourism markets even beyond CTP. 18

19 Ahsante sana! Thank you! 12 January 2009

3rd International Forum on sustainable Tourism 20th to 22nd October 2008 Bamako - Mali

TANZANIA S POLICY ON TOURISM DEVELOPMENT 3rd International Forum on sustainable Tourism 20th to 22nd October 2008 Bamako - Mali Ministry of Natural Resources and Tourism - Tanzania 1 Tanzania basic facts