World Heritage and Sustainable Tourism

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1 World Heritage and Sustainable Tourism Rice Terraces of the Philippine Cordilleras, Philippines M edina of Tunis, Tunisia The Great Wall, China Great Barrier Reef, Australia

2 World Heritage Sites create jobs, they promote local activity through arts and craft, they foster tourism, and they generate revenues. Lavaux, Vineyard Terraces, Switzerland

3 Building a positive dynamic between sustaining conservation and supporting socio-economic development through well-managed tourism. Site of Daming Palace in Chang an City of Tang Dynasty, China

4 Dramatic current and projected growth of international and domestic travel represents both challenges and opportunities for World Heritage Sites and surrounding populations. Samarkand Crossroad of Culture, Uzbekistan

5 Name of the property EPISCOPAL CITY OF ALBI -The Cathedral -The Toulouse- Lautrec museum -Tourist Office GROWING TRENDS Visitors Visitors 2011 Visitors % TOP Visitors Europe USA Japan China Russia Episcopal City of Albi, France

6 Quality visitor experiences that do not degrade or damage any of the property s natural or cultural values and visitor attraction. Venice and its Lagoon, Italy

7 Increasing numbers of tourists at World Heritage Sites means that tourism development and visitor management require effective, cooperative commitment and coordination between all stakeholders in the heritage and tourism sectors. Anjar, Lebanon

8 Historic Town of Vigan, Philippines, since 1999 Challenges: Resistance from citizens against WHS nomination fear of a slowdown of the economy as the Preservation and Conservation Guidelines Ordinance was perceived to be too restrictive. Solutions: Benefits: Encourage the community to assume ownership of their heritage through renovation of houses into touristic products (B&B, restaurants, shops, etc.) Economic benefits have gone beyond tourism and have influenced the rise of other income-generating activities for the community.

9 Pre-Hispanic City of Chichen-Itza Mexico, since 1988 Challenges: Even visitor distribution (1.2 mil annual tourists) supporting sustainable development around the site. Solutions: Carrying capacity determined; some monuments closed for conservation; eco-tourism accommodation. Benefits: Visitor safety and monument protection improved; rural communities involved in accommodating tourists.

10 St. Kilda United Kingdom of Great Britain and Northern Ireland, since 1986 Challenges: Conserving historical significance and authenticity; remoteness of islands. Solutions: Striking a balance between restoration and spirit of place; remote interpretation through new Visitor Centre. Benefits: Visitors can get informed prior to trip; website gives stakeholders a platform to voice opinions; Management Group ensures regular communication and delivery of objectives; Centre attracts visitors ensuring financial viability

11 Intercultural dialogue is an essential bridge for reconciliation with a vital role in building peace through the recognition of cultural diversity, and promotion of understanding and respect. As a source of dignity and identity culture and heritage have a growing importance for the soft power of countries their influence and outreach. Taj Mahal, India

12 The Silk Road as a vehicle for intercultural dialogue and education. Two serial nominations to establish heritage corridors: 1. From China through Kazakhstan into Kyrgyzstan 2. Crossing Uzbekistan and Tajikistn. Petroglyphs within the Archaeological Landscape of Tamgaly, Kazakhstan

13 Amen-Ra Under the framework of the UNESCO World Heritage Sustainable Tourism Programme and UNWTO Silk Road Action Plan we are working on developing a common tourism strategy for the Silk Road Heritage Corridor in Central Asia and China. The goal: provide policy guidance and strategies for visitor management, site presentation, promotion and planning. Parthian Fortresses of Nisa, Turkmenistan

14 "Travel is fatal to prejudice, bigotry and narrow-mindedness." -- Mark Twain Ilulissat Icefjord, Denmark

15 Thank you Rice Terraces of the Philippine Cordilleras, Philippines M edina of Tunis, Tunisia The Great Wall, China Great Barrier Reef, Australia

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