Africa and Japanese companies - Reality and Potential

Transcription

1 Africa and Japanese companies - Reality and Potential April 15, 2013 Africa Business Partners LLC. Yukari UMEMOTO (Ms.) yukari.umemoto@abp.co.jp +81-(0) Africa Business Partners LLC. All rights reserved.

2 Japanese companies presence in Africa is difficult to say strong FDI (Net Flow) to Africa Number of companies in Africa 1,500~2,000 Companies Japan China About 2.7 Billion? China Japan Unit; Million USD Source: JETRO, Ministry of Commerce, People s Republic of China 1

3 However, number of Japanese companies operating in / with Africa is larger than generally recognized Number of Japanese companies operating in / with Africa 352 Companies 954 Offices or Countries Trading relationship via local producers, representative Other type of local business operations and activities Companies and offices Representative and/or branch offices Locally-incorporated companies Companies Source: African Development Bank External Representation Office for Asia, Africa Business Partners Offices or Operating countries 2

4 Sectors and countries are diversified Sectors Countries N=352 (Number of companies) N=954 (Number of offices or operating countries) Source: African Development Bank External Representation Office for Asia, Africa Business Partners 3

5 1. Potential of African market for consumer goods companies: (1) South Africa Japanese consumer goods companies engaged with South Africa 8 SONY South Africa 19 FUJI FILM South Africa 53 HOYA South Africa 113 ROHTO Pharmaceutical South Africa 123 PILOT South Africa 124 pentel South Africa 125 MISHUBIAHI RAYON CLEANSUI South Africa 127 DUNLOP SPORTS South Africa 131 YAMAHA South Africa Source: African Development Bank External Representation Office for Asia, Africa Business Partners 4

6 1. Potential of African market for consumer goods companies: (2) Africa except South Africa Japanese consumer goods companies engaged with Africa except South Africa 105 SUMITOMO CHEMICAL Kenya 11 TOSHIBA Egypt 8 Sharp Egypt, African countries 109 unicharm Egypt 104 SHISEIDO 100 KANEKA Egypt, Morocco, South Africa 14 Panasonic 4 CANNON 12 NIKON Tanzania, Nigeria, Angora, etc. 107 DENKA 122 TOYOTOMI Nigeria 102 SARAYA Uganda 143 AJINOMOTO Western African countries 173 Kawasho Foods Nigeria, Ghana 144 JT Egypt, Sudan, Tanzania 112 Daiichi Sankyo South Africa, Nigeria 111 OTHUKA PHARMACEUTI CAL Egypt 110 astellas Source: African Development Bank External Representation Office for Asia, Africa Business Partners 5

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8 Important cities as consumer market - In Africa, 50 cities have a population of 1 million or more - About 50% of total population in Africa are urban residents Nairobi 4 million Lagos 12 million Note: Population data of 2011 Source: United Nations (2011), World Urbanization Prospect The 2011 Revision Cities with a population of 1 million or more Cities with a population of 3 million or more 7

9 2. Potential for manufacturing companies: (1) Manufacture Japanese manufacture companies engaged with Africa 26 ISUZU Motors South Africa, Egypt, Kenya 27 CATALER South Africa 29 Suzuki Motor Egypt, Nigeria 31 SUMITOMO Wiring Systems Morocco, Tunisia, Egypt 32 TKATA South Africa, Morocco 33 DENSO South Africa 34 TOYOTA GOSEI South Africa 35 TOYOTA motor South Africa, Kenya 39 NGK INSULATORS South Africa 40 NSK South Africa 41 BRIDGESTONE South Africa 42 HONDA Motor Kenya, Nigeria 43 MATUDA South Africa, Zimbabwe 45 YAZAKI 94 FUJIKURA Morocco South Africa, Tunisia, Morocco 115 NGK SPARK PLUGS South Africa 36 TOYOTA BOSHOKU 37 NISSAN Motor South Africa South Africa, Egypt, Kenya 38 UD Trucks South Africa 101 KANSAI Paint South Africa 99 YKK Swaziland, Kenya, Egypt, Tunisia 103 SUNACE South Africa 106 TAKASAGO Morocco Source: African Development Bank External Representation Office for Asia, Africa Business Partners 8

10 Potential sector of manufacturing Sectors of KME members companies Light manufacturing sectors with growing local demand whose proximity to the market and/or market needs constitutes competitiveness Food processing Textile Furniture Sectors Building, Mining & Construction 21 Chemical & Allied Sector 73 Energy, Electrical & Electronics 36 Food & Beverages 157 Number of companies Metal & Allied Sector 65 Capital intensive manufacturing sectors with high local demand and with cost competitiveness through economy of scale Cement Sugar Plastics Motor vehicle & Accessories 34 Paper & Board Sector 63 Pharmaceutical & Medical Equipment 23 Plastics & Rubber 63 Textile & Apparels 53 The others 99 Source:KENYA MANUFACTURERS EXPORTERS DIRECTORY (2012) 9

11 2. Potential for manufacturing companies: (2) Industrial goods Japanese industrial goods manufacture companies engaged with Africa 54 AMADA South Africa 55 AMANO Morocco 56 OHTAKE Noodle Machine MFG Nigeria 60 GLORY African countries 61 KOMATSU African countries 63 Zephyr Namibia 65 TAKASAGO South Africa 66 TASTUNO South Africa 69 TERAOKA SEIKO Sourthen Africa 71 NASA Morocco 72 Nissei ASB South Africa 74 BMC International Kenya Hitachi Construction Machinery FURUKAWA ROCK DRILL Southern Africa South Africa 79 MAKITA South Africa, Morocco 80 MURATA Egypt 83 YANAGIYA South Africa 86 RHEON 12 African countires 7 Sysmex South Africa 79 Termo South Africa 50 TOSHIBA Medical Systems South Africa 52 NIPRO South Africa Source: African Development Bank External Representation Office for Asia, Africa Business Partners 10

12 3. IT industry, Contents industry Japanese IT and contents companies Japanese IT and telecommunication companies 157 Carview Kenya 161 RAKUTEN South Africa 159 NTT African countries 160 BiZright Zimbabwe 162 REXVIRT COMMUNICATI ONS Rwanda 5 KYOCERA South Africa 13 NEC African countries 158 Taiyo Industry Africa Nigeria 15 HITACH South Africa 18 FUJITSU African countries Source: African Development Bank External Representation Office for Asia, Africa Business Partners 11

13 4. Business infrastructure for Japanese companies Financial services No. 企業名事業実施国 237 Mizuho Corporate Bank South Africa 238 Sumitomo Mitsui Banking South Africa 239 The Bank of Tokyo-Mitsubishi UFJ South Africa Source: African Development Bank External Representation Office for Asia, Africa Business Partners 12

14 Introduction of Africa Business Partners Africa Business Partners LLC Africa Business Partners LLC. All rights reserved.

15 Corporate Profile Company Name: Africa Business Partners LLC Established: July 2012 Board members Managing Director & Chief Consultant: Shigeomi Sato (Mr.) Chief Consultant: Yukari Umemoto (Ms.) Partner:Akinori Niimi (Mr.) Advisor Ken Shibusawa (Mr.) (President, Japan Center for International Exchange) Partners Consulting firms, independent consultants and professors in African countries The Kenya National Chamber of Commerce and Industry The Industrial Group of the Lagos Chamber of Commerce and Industry 14

16 15 Consultants profiles Shigeomi Sato Started his career in Japan and India as a system engineer Worked for Booz Allen Hamilton (currently Booz & Company), a U.S. based strategic consulting firm. Supported business transformation for private companies in ICT, human service, apparel and governmental agencies Worked for Japan Bank for International Cooperation for India and Southern Africa Having worked as a consultant to support Japanese companies investment for Africa since 2011 Master of Business Administration (Institut Supérieur Management, Senegal, 2011) Yukari Umemoto Working for Nippon Research Center, an Marketing research firm, focused on overseas market research for FMGC companies and develop sales and marketing strategy in overseas markets Worked for Corporate Direction Inc., strategic consulting firm. Supported business development, corporate strategy, strategy implementation for private companies in ICT, Foods, Restaurant, FMGC industries Having worked as a consultant to support Japanese companies investment for Africa since 2010 Established music label business of musicians in Kenya and Senegal Master of development studies (Nihon Fukushi University), currently studying in Ph. D program in the field of Industrial development, labor market, vocational training in Africa