III SIMPÓSIO LUSO-ALEMÃO DE TURISMO "Turismo de Saúde em Portugal: Medical Tourism e Wellness" Nuno Fazenda Lisbon, 15 th January 2019
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1 III SIMPÓSIO LUSO-ALEMÃO DE TURISMO "Turismo de Saúde em Portugal: Medical Tourism e Wellness" Nuno Fazenda Lisbon, 15 th January 2019
2 PORTUGAL S TOURISM AN OVERVIEW
3 PORTUGAL S TOURISM : AN OVERVIEW Portugal s position in the European Union (EU 28) 9 th tourism receipts Portugal s ranking in the Travel & Tourism competitiveness Index of the World Economic Forum 14 th Travel & Tourism Competitiveness Index Source: Eurostat (2017); Eurostat (2017); Fórum Económico Mundial (2017)
4 PORTUGAL S TOURISM : AN OVERVIEW 20,6 million guests 57,5 million overnight stays 15,2 billion euros in tourism Circa of receipts Source: INE, 2017
5 PORTUGAL S TOURISM : AN OVERVIEW Tourism is the major export industry of Portugal 18% of total exports of goods and services 50,1% of total exports of service industry Source: INE, 2017
6 *Tourism Satellite Account, 2018 PORTUGAL S TOURISM : AN OVERVIEW Very important economic and social activity: Exports GDP ( 13,7% of Portuguese GDP comes from tourism*) Employment creation of jobs (6.8% of total employed population) Regional development Source: INE, 2017
7 LEADING the tourism of the future
8 10 CHALLENGES FOR A 10 YEARS STRATEGY
9 1. PEOPLE Promote employment, qualifications, and valuing people; promote the rise of income for the professionals of tourism
10 2. COHESION Extend touristic activity to all our territory and promote tourism as a factor for social cohesion
11 3. GROWTH IN VALUE Accelerate pace in revenue versus overnight stays
12 4. TOURISM ALL YEAR AROUND Extend tourism activities throughout the year, assuring sustainability of tourism
13 5. ACCESSIBILITIES Reinforce accessibility to Portugal and promoting mobility within the territory
14 6. DEMAND Achieve the better markets to increase tourism receipts and extending tourist activity throughout the year and the country
15 7. INOVATION Stimulate innovation and entrepreneurship
16 8. SUSTAINABILITY Ensure the preservation of the natural and cultural resources
17 9. SIMPLIFICATION Simplify legislation and make public administration more agile
18 10. INVESTMENT Guarantee financial resources and boost investment
19 STRATEGIC PRIORITIES
20 1 VALUE THE TERRITORY AND THE COMMUNITIES 2 3 BOOST THE ECONOMY ENHANCE KNOWLEDGE 4 GENERATE NETWORKS AND CONNECTIVITY 5 PROMOTE PORTUGAL HEALTH & WELLNESS IS INTEGRATED IN THE NATIONAL TOURISM STRATEGY
21 STRATEGIC ASSETS
22 10 ASSETS FOR A 10 YEARS STRATEGY
23 UNIQUE ASSET PEOPLE DIFERENTIATING ASSETS Climate and light History and culture Sea Nature Water QUALIFYING ASSETS Gastronomy and Wines Events EMERGING ASSETS Wellness Living in Portugal
24 Key factors that contribute to make Portugal a Wellness Destination Climate Price quality relationship Safety Quality of thermal waters Tourism infrastructures of recognized quality Nature Quality of sea water and healing sands Awards and international recognition of Portugal
25 Some Initiatives and funding instruments
26 Some Initiatives and funding instruments HEALTH & SPORTS Sports infrastructures to host traineeships and athletes recovery. Example: Centros de Alto Rendimento
27 Some Initiatives and funding instruments LONGEVITY Tourism, health & wellness infrastructures
28 Some Initiatives and funding instruments SENIOR TOURISM Create facilities to senior segment and active ageing.
29 Some Initiatives and funding instruments NATURE TOURISM Develop tourist offerings to promote sports, outdoor activities and contact with nature: Cycling & Walking.
30 Some Initiatives and funding instruments PROMOTION, QUALIFICATION & CLUSTERS Support promotion and cluster actions. Examples: Heath Cluster Portugal and PROVERE Termas Centro de Portugal
31 Some Initiatives and funding instruments EU Funds Incentive Systems (SI) for enterprises Portugal 2020 Open calls: FUNDING INSTRUMENS Call no. 16/SI/2018 SI Produtive Innovation deadline: 30 th December 2020 Call no. 17/SI/ SI Qualified and creative Entrepreneurship deadline: 30 th December 2020
32 Some Initiatives and funding instruments National Funds Turismo de Portugal I.P. Finantial Instrumens FUNDING INSTRUMENS Open calls: deadline: 30 th November 2019 (Inland territories) deadline: 30 th June 2019 (Environmental sustainability)
33 Some Initiatives and funding instruments INVEST IN TOURISM
34
35 disponível em: estrategia.turismodeportugal.pt Obrigado!
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