Crossroads of Europe 2013 Sara Gutiérrez.

Transcription

1 Crossroads of Europe 2013 Sara Gutiérrez

2 CREATION OF THE NETWORK EARTH = European Alliance for Responsible Tourism and Hospitality Officially launched on October, 16 th of 2008 in Brussels, it aims at laying the foundations of an European community to promote the principles of Responsible Tourism. The association is an international non-profit association (ASBL).

3 MEMBERS AUSTRIA BELGIUM GERMANY ITALY FRANCE IRELAND SPAIN

4 ACTIVITIES Cooperate with authorities at the local, national and European level to promote the principles of responsible tourism Local and National level: each member in their countries. European level: EARTH gave its recommendations to the Commission during the consultation to create the European Charter of Sustainable Tourism. We participated in the meeting organized by the Commission about the European Tourism System of Indicators for Sustainable Management at Destination Level (ETIS).

5 ACTIVITIES Participate in projects involving international collaboration As associated partner in different European projects E.g. involved in the project Take the Med Coordinate and supports the activities of its members encouraging the mutual exchange of good practices Two meetings pear year, exchange of information by and Skype, monthly newsletter, website, social networks.

6 ACTIVITIES Promote responsible tourism through training and awarness-raising activities. Participation in events linked with tourism and social issues Partnerships with European organizations and networks. Creation of the Vademecum of the responsible traveller. In November in Brussels will take place an event organized by the EARTH about European realities of Responsible Tourism Communicate with the traditional tourism sector

7 PARTNERSHIP Agreements signed with: International Social Tourism Organization - ISTO Responsible and Fair Tourism in Mediterranea AREMDT International Coalition for Responsible Tourism CITR

8 PARTNERSHIP Colaborations with: NESCTour European Institute of Cultural Routes, Members of the Global Sustainable Tourism Council (GSTC)

9 RESPONSIBLE TOURISM Complies with the principles of social and economic justice Recognizes the importance of the local host community and its right to act as a key player. Fosters positive interaction between the tourist industry, local communities and travellers. Insists on the balance between environmental, social and economic sustainability..

10 Sustainability issues point of view of the offer Responsibility issues point of view of the commitment of the tourists and other actors (guides, local operators, travel agents)..

11 Innovation Conception and design of the products Communication of the products Marketing of the products

12 Sustainability Training Guides Heritage interpreters Local producers Local operators Managers of local heritage

13 Training local staff Sustainability Promotion local entrepeneurship Stable jobs in the area Gender equality Young people Vulnerable social groups

14 Sustainability Information and tourist awareness-raising EARTH - Vademecum

15 Purchase of local products Sustainability Sustainable mobility Public transportation Bicycles on the train Greenways

16 Sustainability Hotels Local materials and building Energy efficiency Bioclimatic construction

17 Interpretative routes Sustainability Low impact design Local materials Easy to replace Local employment

18 Sustainability Internal information and communication Communities value and preserve its cultural heritage

19 External communication Sustainability Identification of the producers part of the route Foster the sense of belonging

20 Local based networks Sustainability Productive networks of cultural sustainable tourism Commercial networks of cultural sustainable tourism FINANCIALLY SUSTAINABLE!!

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22 Responsible tourism Heritage interpretation Cultural tourism

23 Experience related to cultural routes in Spain -Wine routes -Rout of Charles V -Route of Don Quijote

24 CONTACT Head Office EARTH Square de Meeûs 18 Bruxelles 1050 BELGIUM EARTH (European Alliance for Responsible Tourism and Hospitality) EARTH_Tourism EARTH group

25 Thank you very much