Tourist Survey 2014 Go Rural. Results

Transcription

1 Tourist Survey 2014 Go Rural Results

2 People 1. Which country are you coming from? AT BE CA DE DK EE ES FI GB IT LT LV NL RU SE SK UA US Countries

3 2. Your age? 13% 17% People: above Total: % 22% above 60 23%

4 3. Your gender? 21% People: female 726 male 190 Total: 916 female male 79%

5 4. How do you usually travel? 5% 6% on your own 53 with your family (with children) 367 with your partner 277 with few friends 174 in an organized group 45 Grand Total % 30% 40% on your own with your family (with children) with your partner with few friends in an organized group

6 5. Have you ever been in Latvia? People s count: Yes 75 No 54 58% 42% No Yes

7 6. Have you ever been outside Riga in Latvia? People's count: Yes 61 No 68 53% 47% Yes No

8 7. If travelling outside the capital city would you liek to stay in rural accommodation? 8% 25% 7% 21% I prefer city location farm country house guest house camping 39% I prefer city location 92 farm 86 country house 255 guest house 466 camping 298

9 8. Do you think it easy to book a rural tourism place for your holidays (in Latvia)? 29% No Yes Yes 650 No %

10 9. How do you find your rural tourism place? 1% 9% 1% internet search travel shows 11% at the travel agency 4% 47% TripAdvisor Booking.com 17% Guide books, tourism information materials 3% 7% From friends and relatives internet search 705 travel shows 110 at the travel agency 49 TripAdvisor 257 Booking.com 58 Guide books, tourism information materials 160 From friends and relatives 23 Social media (Facebook, Twitter etc.) 131 Other 16 Social media (Facebook, Twitter etc.) Other

11 10. How important are the following aspects for your choice of location? 9% 1% 19% closeness to the sea or lake territory of the national park or closeness 19% richness of the cultural heritage nearby closeness to the town or city 11% 41% possibility to observe local country life Other closeness to the sea or lake 228 territory of the national park or closeness 478 richness of the cultural heritage nearby 125 closeness to the town or city 224 possibility to observe local country life 100 Other 16

12 11. When in another country, do you usually try to taste typical local food? 7% No Yes 93% People: Yes 852 No 64

13 12. Do you know any typical food/drink from Latvia? 1% 1% 1% Cold Soup 0% 1% 9% 2% 10% Blood sausage Burkstiņputru 2% 3% Bread soup 5% 3% 6% Peas with bacon potato pancakes potato gruel 11% 1% Grey peas porridge patties rye-bread Stewed / braised cabbage 9% 32% Sklandarauši Riga Balsam herring 1% 1% fish chop Other

14 13. What local food products would you be happy to taste? rye bread 0% cheeses made from cow or goat milk 4% 4% 16% local sausages 9% smoked meat smoked fish 7% 13% berry brandies 9% local beer 7% traditional deserts 5% 11% cakes and pastries 15% candied berry anything I don't like to taste unfamiliar food

15 14. Would you like to participate? 3% 11% goat or cow milking 27% traditional bread making process feeding farm' s animals 12% 11% 4% 32% cutting grass old fashioned way collecting fruits and berries in the garden cheese making process I don' t like to get involved goat or cow milking 198 traditional bread making process 570 feeding farm' s animals 60 cutting grass old fashioned way 186 collecting fruits and berries in the garden 219 cheese making process 478 I don' t like to get involved 60

16 15. Would you like to do any of the following activities during your holiday? 0% 8% help at the farm' s chores 21% 14% visit a farm to see farm' s animals with option to feed them 4% stay at the farm and enjoy its home cooked meals and produce enjoy rural landscape by cycling, walking, boating 27% 26% tasting of locally produced food and drink experience traditional sauna rituals Other help at the farm' s chores 181 visit a farm to see farm' s animals with option to feed them 300 stay at the farm and enjoy its home cooked meals and produce 571 enjoy rural landscape by cycling, walking, boating 580 tasting of locally produced food and drink 85 experience traditional sauna rituals 456 Other 11

17 16. Would you like to learn some crafts and skills available at the countryside? pottery basket weaving 20% 21% knitting or crocheting wood carving 10% 15% traditional roof thatching 9% 7% 11% 7% yearn dyeing with natural colours weaving with traditional looms traditional cooking

18 17. Would you like to participate in wildlife activities? 20% 3% 24% mushroom and berry picking and preserving collecting and learning about wild herbs tapping birch tree for juice fishing in the rivers and lakes 19% 21% birdwatching and animal tracking none of the above 13% mushroom and berry picking and preserving 456 collecting and learning about wild herbs 391 tapping birch tree for juice 253 fishing in the rivers and lakes 350 birdwatching and animal tracking 376 none of the above 52

19 18. If local people would not have good foreign language skills? 9% I won't choose that place It does not matter to me, I am used to get by anyways 91%

20 19. Your associations of slogan "Go Rural"? (mention at least one) 11% 1% 2% 1% 1% 2% A healthy lifestyle The smell of hay 3% 2% 2% 17% Summer Freedom clean environment The rest 1% 2% 1% 2% 2% The childhood fresh air Peace and quiet The proximity to nature The farm, rural dishes, our farm; Latvia, a Latvian, Food 11% 7% Pulling out of the everyday Bath, bath rituals Holidays 2% 8% 11% Travel Loving Life The purity Meadows 10% Other