Attending Rock Concerts and Recreational Dancing While on Trips Of One or More Nights

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1 U.S. TRAVEL MARKET Attending Rock Concerts and Recreational Dancing While on Trips Of One or More Nights A Profile Report August 31, 2007 Prepared by Lang Research Inc. on behalf of: Ontario Ministry of Tourism, Ontario Tourism Marketing Partnership Corporation, Quebec Ministry of Tourism, Travel Manitoba, Canadian Tourism Commission, Tourism Saskatchewan, Atlantic Canada Tourism Partnership, Alberta Tourism, Parks, Recreation and Culture, Department of Canadian Heritage, Tourism British Columbia, Parks Canada Agency, Government of Yukon, Government of Northwest Territories

2 TAMS 2006: U.S. Activity Profile: Attending Rock Concerts & Recreational Dancing While on Trips Page 1 Executive Summary Over the last two years, 11.8% (26,005,373) of adult Americans went to rock or pop music concerts or went recreational dancing while on an out-of-town, overnight trip of one or more nights. 9.1% attended a rock or pop music concert on a trip while 3.7% went recreational dancing. 40.3% (10,470,740 adult Americans) of those who attended a rock concert or went recreational dancing reported that this activity was the main reason for taking at least one trip in the past two years. Relative to the average U.S. Traveler, those who attended rock concerts or went recreational dancing while on trips are equally spilt between males and females but over-represented among young (18 to 34 years of age) singles. This segment has slightly above-average levels of education (64.7% university degree or higher) and household incomes ($81,480). They are over-represented in Alaska and the Pacific, Middle Atlantic and New England regions. They are also more likely to live in large cities (population 2 million or more). Over the past two years, travelers who attended rock concerts or went recreational dancing took more trips than the average U.S. Traveler and were somewhat more likely to have taken a trip to Canada (19.8% versus 14.6%). The most common Canadian destinations were Ontario, British Columbia and Quebec, however, they are over-represented among U.S. visitors to all Canadian provinces and territories. Travelers who attended rock concerts or went recreational dancing are very active on trips and more likely than the average U.S. Traveler to participate in a wide variety of culture and entertainment activities, outdoor activities, tours and cruises. They were especially more likely to engage in sports-related activities, both as a spectator (e.g., professional sporting events) and as a participant (e.g., team sports), to attend live arts performances and theatre, film and music festivals and to participate in physically strenuous outdoor activities (e.g., downhill skiing & snowboarding, sailing & surfing). They also enjoy fine dining, winery tours and health spas. This segment seeks highenergy, activity-oriented vacation destinations that offer novelty, lots to see and do, intellectual stimulation, physical challenge, great shopping opportunities and an opportunity to be pampered. This segment is an above-average user of the Internet to plan (81.5%) and book travel (61.2%). They can be most effectively targeted through travel media as well as music and entertainment media (e.g., music / video shows or channels, modern rock or Top 40 radio, magazine and entertainment websites).

3 TAMS 2006: U.S. Activity Profile: Attending Rock Concerts & Recreational Dancing While on Trips Page 2 Travel Activity and Motivation Survey (TAMS) The TAMS survey examines the recreational activities and travel habits of Canadians and Americans. The survey examines out-of-town, overnight travel behaviour of one or more nights over the past two years and provides detailed information on Travelers activities, travel motivators, places visited, type of accommodation used, impressions of Canada, its provinces and territories, demographics and media consumption patterns. TAMS represents a comprehensive assessment of travel behaviour and motivators and provides a rich and authoritative database by which to develop marketing strategies and travel products to attract visitors to Canada. In particular, TAMS was designed to: o Identify existing and potential tourism markets; o Measure the likelihood of these tourism markets being attracted to vacation experiences in Canada; o Create packaging opportunities for each of these markets; o Determine how to reach these markets (i.e., in terms of media strategies); and o Provide information on how to fine-tune and target existing marketing campaigns. TAMS was sponsored by the following organizations: Ontario Ministry of Tourism Quebec Ministry of Tourism Ontario Tourism Marketing Partnership Corporation Travel Manitoba Canadian Tourism Commission Tourism Saskatchewan Atlantic Canada Tourism Partnership Parks Canada Agency Department of Canadian Heritage Tourism British Columbia Alberta Tourism, Parks, Recreation and Culture Government of Yukon Government of Northwest Territories Statistics Canada The survey was conducted in Canada and the United States between January 2006 and June 2006 and it includes only adults (18 years and over). The reference period for the data is 2004 and The U.S. database is used in this current report. This survey was conducted by mail with an established U.S. mail panel. 60,649 completed questionnaires were returned. The mail panel response rate for this survey was 71.3%. The data have been weighted to project the results to the United States population. This report profiles those who attended rock concerts or went recreational dancing while on a trip, and compares them with other U.S. Travelers (i.e., took at least one pleasure trip in the last two years). This report is part of a series of 43 Activity Reports prepared using the U.S. TAMS database.

4 TAMS 2006: U.S. Activity Profile: Attending Rock Concerts & Recreational Dancing While on Trips Page 3 Going to Rock Concerts & Recreational Dancing While on Trips Market Incidence Over the last two years, 11.8% of adult Americans (26,005,373) attended a rock or pop music concert or went recreational dancing while on an out-of-town, overnight trip of one or more nights. More adult Americans (9.1%) attended a rock or pop concert than went recreational dancing (3.7%). 1.1% of adult Americans (2,397,797) did both of these activities while on a trip during the past two years. 40.3% (10,470,740 adult Americans) of those who attended a rock concert or went recreational dancing while on a trip reported that this activity was the main reason for taking at least one trip in the past two years. Attending a concert (47.2%) was much more likely to be the main reason for taking a trip than going dancing (15.5%). Fig. 1 Incidence of Going to Rock Concerts & Recreational Dancing While on Trips 1 Number Who Attended a Rock Concert or Went Dancing 2 Percent Main Reason for Trip 3 Percent of Travelers 4 Percent of Total U.S. Population 5 Size of Market 26,005,373 10,470, ,510, ,846,268 Rock Concerts or Dancing (All Activities) 26,005, % 15.3% 11.8% Rock & Roll/Pop music concert 20,120, % 11.8% 9.1% Recreational dancing 8,282, % 4.9% 3.7% Participated in both activities 2,397, % 1.4% 1.1% 1 - Trips are defined as out-of-town trips for any purpose involving an overnight stay of one or more nights. Trips NOT involving overnight stays are NOT examined in this report. 2 - Defined as individuals who attended a rock concert or went recreational dancing while on an out-oftown, overnight trip of one or more nights during the past two years and who took at least one out-oftown pleasure trip of one or more nights during the past two years. This column reports the number of individuals who participated in the activity on at least one trip during the last two years. 3 - This column reports the percent who participated in each activity who stated that the activity was the main reason for taking at least one trip during the past two years. 4 - Travelers are defined as individuals who have taken at least one out-of-town pleasure trip of one or more nights in the last two years. This column reports the percent of Travelers who participated in each activity on at least one trip during the last two years. 5 - This column reports the percent of the Total U.S. Adult Market who participated in each activity on a trip during the past two years.

5 TAMS 2006: U.S. Activity Profile: Attending Rock Concerts & Recreational Dancing While on Trips Page 4 Incidence by Region, State and Population Size Relative to the average U.S. Traveler, those who attended rock concerts or went recreational dancing while on trips are over-represented among those living in Alaska and the Pacific, Middle Atlantic and New England regions of the United States. They are more likely to live in large cities (population 2 million or more) than in mid-sized and smaller communities. Fig. 2 Geographic Distribution & Population Size of Those Who Attended a Rock Concert or Went Recreational Dancing While on Trips Total Population Estimated Number Who Attended a Rock Concert or Went Dancing on a Trip Percent of Travelers in Region Attended a Rock Concert or Went Dancing on a Trip Percent of Total Regional Population Attended a Rock Concert or Went Dancing on a Trip United States 222,846,268 26,005, % 11.8% New England 11,095,629 1,449, % 13.1% Middle Atlantic 31,005,526 4,010, % 13.1% East North Central 34,621,254 3,725, % 10.9% West North Central 15,024,360 1,701, % 11.4% South Atlantic 42,602,998 4,655, % 11.0% East South Central 13,597,436 1,349, % 9.9% West South Central 24,853,901 2,175, % 8.8% Mountain 15,030,720 1,730, % 11.6% Pacific 34,529,689 5,124, % 15.0% Alaska 484,754 83, % 17.3% Not Available 745, , % 16.6% Less than 100,000 29,429,442 2,876, % 9.9% 100,000 to 499,999 36,551,501 4,153, % 11.5% 500,000 to 1,999,999 52,335,815 5,688, % 10.9% 2,000,000 or more 103,783,753 13,163, % 12.8% Those who attended a rock concert or went recreational dancing while traveling are most likely to live in New Hampshire, New Mexico, Nebraska, New Jersey, Alaska and California. They are least likely to live in Maine, Utah, Rhode Island, Missouri and Texas (see Fig. 3 on next page).

6 TAMS 2006: U.S. Activity Profile: Attending Rock Concerts & Recreational Dancing While on Trips Page 5 Region Fig. 3 Those Who Went to Rock Concerts & Recreational Dancing While on Trips by U.S. State State Population of State Estimated Number Attending a Rock Concert or Going Dancing Percent of Travelers in State Percent of State Population United States All States 222,846,268 26,005, % 11.8% New England Connecticut 2,685, , % 14.4% Maine 1,047,770 57, % 5.7% Massachusetts 4,423, , % 13.7% New Hampshire 1,604, , % 17.4% Rhode Island 837,445 69, % 8.3% Vermont 496,816 57, % 11.5% Middle New Jersey 6,708,501 1,069, % 16.3% Atlantic New York 14,727,054 1,973, % 13.5% Pennsylvania 9,569, , % 10.2% East Illinois 9,521,097 1,051, % 11.2% North Indiana 4,717, , % 9.9% Central Michigan 7,709, , % 11.8% Ohio 8,412, , % 10.1% Wisconsin 4,259, , % 11.4% West Iowa 2,262, , % 12.9% North Kansas 2,304, , % 9.0% Central Minnesota 3,946, , % 13.5% Missouri 4,138, , % 8.2% Nebraska 1,304, , % 17.2% North Dakota 488,140 64, % 13.8% South Dakota 580,015 53, % 9.7% South Delaware 646,427 83, % 12.9% Atlantic District of Columbia 521,285 55, % 10.7% Florida 13,937,467 1,458, % 10.5% Georgia 6,668, , % 11.7% Maryland 3,428, , % 12.0% North Carolina 6,651, , % 10.5% South Carolina 3,241, , % 9.6% Virginia 5,957, , % 12.2% West Virginia 1,550, , % 8.8% East Alabama 3,431, , % 9.7% South Kentucky 3,447, , % 8.1% Central Mississippi 2,156, , % 10.3% Tennessee 4,561, , % 11.3% West Arkansas 2,103, , % 8.6% South Louisiana 3,367, , % 10.7% Central Oklahoma 2,643, , % 8.4% Texas 16,739,082 1,417, % 8.6% Mountain Arizona 4,451, , % 11.1% Colorado 3,501, , % 11.4% Idaho 1,044, , % 10.6% Montana 726,027 73, % 10.2% Nevada 1,809, , % 14.3% New Mexico 1,433, , % 17.1% Utah 1,671, , % 7.6% Wyoming 391,790 41, % 10.5% Pacific Alaska 484,754 83, % 17.3% California 26,965,837 4,232, % 15.8% Oregon 2,793, , % 12.5% Washington 4,770, , % 11.7%

7 TAMS 2006: U.S. Activity Profile: Attending Rock Concerts & Recreational Dancing While on Trips Page 6 Demographic Profile Travelers who attended rock concerts or went recreational dancing are evenly split between males and females. Relative to the average U.S. Traveler, this segment is more likely to be young (42.8%; 18 to 34) and single (37.6% not married). They have slightly above-average levels of education (64.7% university degree or higher) and above-average household incomes ($81,480). Fig. 4 Demographic Profile of Those Who Attended a Rock Concert or Went Recreational Dancing on a Trip Relative to All U.S. Travelers Attended a Rock Concert or Went Dancing Did Not Attend a Rock Concert or Go Dancing 1 Travelers Index 2 Attribute Size of Market 26,005, ,504, ,510, Gender Male 50.0% 48.3% 48.5% 103 Female 50.0% 51.7% 51.5% 97 Age of 18 to % 9.7% 10.8% 159 Respondent 25 to % 20.1% 21.0% to % 17.4% 17.3% to % 21.0% 21.0% to % 15.9% 15.5% Plus 6.1% 15.9% 14.4% 42 Average Age N/A Marital Status Not married 37.6% 29.3% 30.5% 123 Married 62.4% 70.7% 69.5% 90 Parental No children under % 69.1% 70.0% 108 Status Children under % 30.9% 30.0% 82 Education High school or less 15.6% 21.4% 20.5% 76 Trade, Technical, Community Col. 19.7% 21.7% 21.4% 92 University Degree 46.7% 40.0% 41.1% 114 Post Graduate Degree 18.0% 16.9% 17.1% 105 Household Under $20, % 8.2% 8.1% 91 Income $20,000 to $39, % 16.7% 16.2% 85 $40,000 to $59, % 16.8% 16.7% 95 $60,000 to $79, % 14.7% 14.7% 100 $80,000 to $99, % 11.5% 11.6% 103 $100,000 to $149, % 14.1% 14.4% 110 $150,000 or more 9.7% 6.1% 6.7% 145 Not stated 11.0% 11.8% 11.7% 94 Average Household Income $81,480 $73,000 $74,303 N/A 1 - Did Not Attend a Rock Concert or Go Dancing is defined as an individual who took at least one out-oftown, overnight pleasure trip of one or more nights in the last two years but did not go to a rock concert or recreational dancing on any trip. 2 - The Index is calculated by dividing the percent for those who attended a rock concert or went dancing in each group by the percent of Travelers in each group. The Index indicates the extent to which those the segment is over or under-represented relative to the average Traveler. An index of 100 means the percent participating in the activity is the same as that of the average U.S. Traveler. Index values over 100 indicate that those participating in the activity are overrepresented relative to the average U.S. Traveler. Index values less than 100 indicate that those participating in the activity are under-represented relative to the average U.S. Traveler.

8 TAMS 2006: U.S. Activity Profile: Attending Rock Concerts & Recreational Dancing While on Trips Page 7 Travel Activity (During Last Two Years) Over the past two years, those who attended rock concerts or went recreational dancing while on trips traveled more frequently than the average U.S. Traveler. They were more likely than average to have taken trips within their own state and to have visited Mexico, the Caribbean and overseas destinations. Travelers who attended rock concerts or went recreational dancing were also more likely to have taken a trip to Canada in the past two years (19.8% versus 14.6%). The most common destinations in Canada were Ontario (11.3%), British Columbia (5.9%) and Quebec (4.9%), however, this segment is over-represented among U.S. visitors to all Canadian provinces or territories. While many other activity segments are more frequent visitors to Canada than this segment, those who attended rock concerts or went recreational dancing are a moderately interesting target segment for Canadian tourism initiatives. Fig. 5 Percent Traveling to Canada and Other Destinations during Past Two Years Attended a Rock Concert or Went Dancing Did Not Attend a Rock Concert or Go Dancing Travelers Index Size of Market 26,005, ,504, ,510, All destinations 93.5% 83.9% 85.4% 109 Canada 19.8% 13.6% 14.6% 136 Newfoundland and Labrador 0.6% 0.4% 0.4% 146 Prince Edward Island 1.0% 0.5% 0.6% 156 New Brunswick 1.1% 0.8% 0.8% 133 Nova Scotia 2.2% 1.2% 1.3% 166 Quebec 4.9% 2.8% 3.1% 158 Ontario 11.3% 7.7% 8.3% 137 Manitoba 0.8% 0.5% 0.5% 148 Saskatchewan 0.7% 0.4% 0.5% 142 Alberta 1.7% 1.1% 1.2% 139 British Columbia 5.9% 3.8% 4.1% 142 Yukon 0.8% 0.5% 0.6% 149 Northwest Territories 0.6% 0.4% 0.4% 146 Nunavut 0.1% LT 0.1% LT 0.1% 155 Own State 88.6% 78.1% 79.7% 111 Other parts of the U.S. 94.6% 89.9% 90.6% 104 Mexico 22.3% 12.0% 13.6% 164 Caribbean 20.3% 11.4% 12.7% 159 All other destinations 13.2% 8.9% 9.5% 138

9 TAMS 2006: U.S. Activity Profile: Attending Rock Concerts & Recreational Dancing While on Trips Page 8 Appeal of Selected U.S. States, Canadian Provinces and Canadian Territories The respondents were asked to rate the appeal of each of Canada s provinces and territories on a ten-point appeal scale where 10 is Very Appealing and 1 is Very Unappealing. They were also asked to rate selected U.S. states (New York State, Colorado, Florida, California, Hawaii and Arizona) to provide a frame of reference. Travelers who attended rock concerts or went recreational dancing gave slightly higher appeal ratings than other U.S. Travelers to all Canadian destinations. British Columbia (6.5) received the highest rating, followed by Ontario (6.4) and Quebec (6.2). However, as with most U.S. Travelers, this segment rated the six U.S. reference states as more appealing than any Canadian provinces or territories. Hawaii (8.7) received the highest rating among all destinations. Newfoundland and Labrador Nova Scotia New Brunswick Fig. 6 Overall Rating of Appeal of Provinces, Territories and Selected U.S. States on a 10-Point Appeal Rating Scale (Higher Scores=More Appealing) Prince Edward Island Quebec Ontario Manitoba Saskatchewan Alberta British Columbia Yukon Northwest Territories New York State Colorado Florida California Hawaii Arizona Attended a Rock Concert or Went Dancing Did Not Attend Rock Concert or Go Dancing

10 TAMS 2006: U.S. Activity Profile: Attending Rock Concerts & Recreational Dancing While on Trips Page 9 Other Culture and Entertainment Activities Pursued While on Trips Travelers who attended rock concerts or went recreational dancing are more active than the average U.S. Traveler in culture and entertainment activities while on trips. The most frequent activities undertaken by this segment include shopping and dining, visits to historical sites, museums and art galleries and visits to casinos, live theatre and comedy clubs. Relative to the average U.S. Traveler, they were much more likely to have attended sporting events (e.g., professional sporting events, equestrian & western events, amateur tournaments, national & international sporting events), live art performances and theatre, film and music festivals. Fig. 7 Cultural and Entertainment Activities Pursued While on Trips (See Appendix One for a Definition of Each Type of Culture & Entertainment Activity) Attended a Rock Concert or Went Dancing Did Not Attend a Rock Concert or Go Dancing Travelers Index Size of Market 26,005, ,504, ,510, Shopping & Dining 90.3% 75.4% 77.7% 116 Historical Sites, Museums & Art Galleries 71.5% 50.2% 53.5% 134 Casino, Theatre & Comedy Clubs 70.7% 40.9% 45.4% 156 Fairs & Festivals 66.6% 36.3% 41.0% 163 Theme Parks & Exhibits 66.6% 45.8% 49.0% 136 Fine Dining & Spas 53.8% 29.2% 33.0% 163 Science & Technology Exhibits 41.2% 21.8% 24.8% 166 Wine, Beer & Food Tastings 38.6% 20.1% 22.9% 169 Professional Sporting Events 32.0% 13.2% 16.1% 199 Equestrian & Western Events 30.8% 12.7% 15.5% 199 High Art Performances 25.6% 8.3% 10.9% 234 Theatre, Film & Musical Festivals 24.8% 5.3% 8.3% 299 Garden Theme Attractions 23.8% 11.8% 13.7% 174 Agro-Tourism 23.3% 11.8% 13.5% 172 Aboriginal Cultural Experiences 15.6% 7.3% 8.6% 182 Amateur Tournaments 14.8% 6.4% 7.7% 193 Archaeological Digs & Sites 9.7% 4.8% 5.5% 176 Participatory Historical Activities 7.6% 3.3% 3.9% 193 National & International Sporting Events 5.1% 1.3% 1.9% 277

11 TAMS 2006: U.S. Activity Profile: Attending Rock Concerts & Recreational Dancing While on Trips Page 10 Culture and Entertainment Activities Pursued While Not on Trips Travelers who attended rock concerts or went recreational dancing are also quite active while NOT traveling. This segment frequently dines in restaurants and visits festivals or fairs. Relative to the average U.S. Traveler, they are also much more likely to attend local concerts, go recreational dancing and go to local bars with live rock music. They also frequently visit day spas and go to jazz clubs when not traveling. Fig. 8 Cultural and Entertainment Activities Pursued While Not on Trips Attended a Rock Concert or Went Dancing Did Not Attend a Rock Concert or Go Dancing Travelers Index Size of Market 26,005, ,504, ,510, Going out to eat in restaurants 95.6% 92.3% 92.8% 103 Going to festivals or fairs 75.1% 63.7% 65.5% 115 Going to rock music concerts 53.6% 15.5% 21.3% 251 Going to zoos or aquariums 51.5% 44.6% 45.6% 113 Going to bars with live pop or rock bands 50.3% 18.7% 23.6% 214 Going to amateur sporting events 48.8% 38.3% 39.9% 122 Going to professional sporting events 48.6% 32.4% 34.9% 139 Going to historic sites or heritage buildings 47.7% 38.8% 40.1% 119 Going to amusement or theme parks 47.2% 36.5% 38.1% 124 Going to museums 45.7% 36.0% 37.5% 122 Going dancing 42.0% 17.0% 20.8% 202 Going to art galleries or art shows 40.2% 25.5% 27.8% 145 Going to live theatre 39.6% 27.3% 29.2% 136 Going to gamble in casinos 38.4% 26.1% 28.0% 137 Going to pick-your-own farms or farmers' market 33.4% 31.3% 31.6% 106 Going to botanical gardens 25.3% 19.0% 20.0% 127 Going to classical music concerts 20.2% 13.9% 14.9% 136 Going to day spas 18.9% 8.7% 10.3% 184 Going to jazz clubs 17.2% 6.2% 7.9% 218 Staying overnight in a hotel or B&B in own city 16.8% 9.4% 10.6% 159 Going to rodeos 11.4% 7.6% 8.2% 138 Going to the ballet 11.2% 6.3% 7.0% 158 Going to the opera 8.9% 5.2% 5.7% 155

12 TAMS 2006: U.S. Activity Profile: Attending Rock Concerts & Recreational Dancing While on Trips Page 11 Outdoor Activities Pursued While on Trips Those who went to rock concerts and recreational dancing on trips were more likely than the average U.S. Traveler to have participated in outdoor activities while on trips during the past two years. Relative to the average U.S. Traveler, this segment was twice as likely to engage in many of the physically challenging outdoor activities while on trips, including exercising and jogging, team sports, board & blade activities, and extreme sports. They were also twice as likely to have engaged in many of the winter activities (e.g., downhill skiing & snowboarding, snowmobiling & ATVing, cross-country skiing & snowshoeing) and summer activities (e.g., horseback riding, sailing & surfing, scuba & snorkelling, motorcycling) that require significant investment in terms of skills and equipment. Fig. 9 Outdoor Activities Pursued While on Trips (See Appendix Two for a Definition of Each Type of Outdoor Activity) Attended a Rock Concert or Went Dancing Did Not Attend a Rock Concert or Go Dancing Travelers Index Size of Market 26,005, ,504, ,510, Ocean Activities (e.g., swimming in ocean, ocean kayaking) 58.9% 36.1% 39.6% 149 Wildlife Viewing 49.3% 32.3% 34.9% 141 Games & Individual Sports (e.g., tennis, board games) 38.5% 19.3% 22.2% 173 Hiking, Climbing & Paddling 38.1% 20.8% 23.5% 162 Boating & Swimming (e.g., motorboating, swimming in lakes) 36.4% 18.3% 21.0% 173 Exercising & Jogging 27.4% 11.7% 14.1% 195 Fishing 25.1% 17.7% 18.8% 133 Golfing 16.2% 9.7% 10.7% 152 Team Sports (e.g., football, baseball, basketball) 16.2% 6.4% 7.9% 205 Downhill Skiing & Snowboarding 15.3% 6.7% 8.0% 190 Cycling 13.2% 5.1% 6.3% 208 Snowmobiling & ATVing 13.0% 6.1% 7.1% 182 Horseback Riding 12.8% 5.0% 6.2% 208 Board & Blade (e.g., skateboarding, ice-skating) 11.3% 2.7% 4.0% 281 Sailing & Surfing (e.g., sailing, windsurfing, parasailing) 10.5% 3.7% 4.8% 220 Scuba & Snorkelling 8.8% 3.2% 4.1% 217 Hunting 6.7% 5.2% 5.4% 124 Motorcycling 6.1% 2.5% 3.1% 200 Extreme Air Sports (e.g., parachuting, bungee jumping) 5.2% 1.1% 1.7% 300 Cross-country Skiing & Snowshoeing 4.6% 1.4% 1.9% 244 Extreme Skiing (e.g., heli-skiing, overnight x-country trips) 1.0% 0.2% 0.3% 299

13 TAMS 2006: U.S. Activity Profile: Attending Rock Concerts & Recreational Dancing While on Trips Page 12 Outdoor Activities Pursued While Not on Trips When NOT traveling, those who went to rock concerts or went recreational dancing on trips were more likely than the average U.S. Traveler to participate in most types of outdoor activities. The majority went on day outings to local parks and picnicking, went swimming, exercised at home or at a fitness club and gardened. Relative to the average U.S. Traveler, they were especially likely to engage in board & blade activities (e.g., rollerblading, ice skating, skateboarding) and skiing (e.g., downhill skiing, cross-country skiing) when not traveling. They were less likely than average to go hunting. Fig. 10 Outdoor Activities Pursued While NOT on Trips Attended a Rock Concert or Went Dancing Did Not Attend a Rock Concert or Go Dancing Travelers Index Size of Market 26,005, ,504, ,510, Day outing to a park 70.8% 61.7% 63.1% 112 Swimming 68.3% 54.4% 56.5% 121 Exercising at home or at a fitness club 65.6% 54.3% 56.0% 117 Picnicking 53.7% 46.7% 47.7% 112 Gardening 51.6% 53.4% 53.1% 97 Hiking 41.4% 30.9% 32.5% 127 Fishing 36.0% 32.2% 32.8% 110 Camping 33.2% 25.5% 26.7% 125 Cycling 31.1% 21.4% 22.9% 136 Jogging 29.0% 17.8% 19.5% 148 Sailing or other boating 27.4% 18.6% 20.0% 137 Playing team sports 23.6% 14.4% 15.8% 149 Golfing 23.2% 17.4% 18.3% 127 Playing racquet sports (e.g., tennis or badminton) 20.5% 11.9% 13.2% 155 Riding an all-terrain vehicle (ATV) 13.7% 11.1% 11.5% 119 Horseback riding 13.1% 7.8% 8.6% 153 Rollerblading 12.7% 6.3% 7.3% 174 Canoeing or kayaking 12.1% 7.1% 7.8% 154 Hunting 11.0% 11.9% 11.8% 94 Downhill skiing 9.8% 5.0% 5.7% 171 Ice-skating 8.9% 4.9% 5.5% 161 Snowboarding 5.4% 2.2% 2.7% 201 Snowmobiling 5.0% 3.0% 3.3% 152 Skateboarding 4.9% 1.7% 2.2% 224 Cross-country skiing 4.6% 2.1% 2.5% 182

14 TAMS 2006: U.S. Activity Profile: Attending Rock Concerts & Recreational Dancing While on Trips Page 13 Accommodations Stayed In While on Trips In the past two years, seaside resorts were the most popular accommodation used by travelers who attended rock concerts or went recreational dancing. Public campgrounds and lakeside or riverside resorts were also popular accommodation types. This segment was two to three time more likely than the average U.S. Traveler to have stayed at a health spa as well as at other accommodation that specialized in fine cuisine (e.g., country inn or resort with gourmet dining, cooking or wine tasting school). Fig. 11 Accommodations Stayed In While on Trips Attended a Rock Concert or Went Dancing Did Not Attend a Rock Concert or Go Dancing Travelers Index Size of Market 26,005, ,504, ,510, Seaside Resort 30.9% 16.1% 18.3% 169 A Public Campground in a National, State, Provincial or Municipal Park 25.9% 15.3% 16.9% 153 Lakeside/Riverside Resort 21.4% 10.8% 12.4% 172 A Private Campground 16.3% 9.1% 10.2% 160 Ski Resort or Mountain Resort 15.8% 7.7% 9.0% 176 A Camp Site in a Wilderness Setting (Not a Campground) 9.0% 3.9% 4.7% 191 Health Spa 8.4% 2.2% 3.1% 269 A Motor Home or RV while Traveling or Touring (Not a Camping Trip) 6.7% 3.8% 4.2% 158 Wilderness Lodge You Can Drive to by Car 5.9% 3.1% 3.5% 170 Country Inn or Resort with Gourmet Restaurant 5.0% 1.4% 2.0% 253 Farm or Guest Ranch 4.1% 1.6% 2.0% 206 On a Houseboat 3.5% 1.0% 1.4% 248 Remote or Fly-In Wilderness Lodge 1.8% 0.6% 0.8% 217 Cooking School 1.7% 0.4% 0.6% 298 Wine Tasting School 1.4% 0.3% 0.4% 319 Remote or Fly-In Wilderness Outpost 1.1% 0.3% 0.4% 256

15 TAMS 2006: U.S. Activity Profile: Attending Rock Concerts & Recreational Dancing While on Trips Page 14 Tours and Cruises Taken During Past Two Years Those who went to rock concerts and recreational dancing when on trips were more likely than the average U.S. Traveler to have taken tours and cruises during the past two years. Sameday tours (both organized and self-guided) and city tours were the most popular. This segment was also much more likely than the average U.S. Traveler to have taken multi-location overnight tours, tours of casinos, wineries and factories and air tours in an airplane or helicopter. This segment also exhibited considerable interest in cruises when on a trip, and especially fresh-water cruises and specialized cruises (e.g., Great Lakes cruise, submarine cruise). Fig. 12 Tours and Cruises Taken During Past Two Years Attended a Rock Concert or Went Dancing Did Not Attend a Rock Concert or Go Dancing Travelers Index Size of Market 26,005, ,504, ,510, A self-guided sameday tour while on an overnight trip 29.0% 17.4% 19.2% 151 An organized sameday guided tour while on an overnight trip 24.5% 17.5% 18.5% 132 Around the city 24.1% 14.3% 15.8% 153 Around the country side - scenic drives 19.9% 11.9% 13.1% 152 A self-guided overnight tour where you stayed in different locations 17.9% 9.0% 10.4% 172 Caribbean ocean cruise 13.7% 8.1% 9.0% 152 On the water (sightseeing cruise) 13.2% 6.8% 7.8% 170 Some other type of tour 12.3% 8.2% 8.8% 139 An organized overnight guided tour where you stayed in different locations 12.2% 7.1% 7.9% 154 Wilderness tour 11.6% 6.7% 7.4% 156 An organized overnight guided tour where you stayed in a single location 10.9% 6.0% 6.7% 162 To a casino 9.5% 4.1% 4.9% 194 Ocean cruise - Other 7.7% 4.3% 4.8% 161 To a winery 7.5% 2.9% 3.6% 208 To a factory 3.4% 1.5% 1.8% 188 Cruise on another lake or river 3.4% 1.7% 2.0% 172 Alaskan ocean cruise 3.1% 2.4% 2.5% 125 Some other type of cruise 2.9% 1.5% 1.7% 169 In the air as a pilot or passenger of an airplane or helicopter 2.8% 1.2% 1.4% 196 Great Lakes cruise 1.0% 0.3% 0.4% 267 Submarine cruise 0.5% 0.2% 0.2% 220 Cruise on the St. Lawrence River 0.4% 0.3% 0.3% 155

16 TAMS 2006: U.S. Activity Profile: Attending Rock Concerts & Recreational Dancing While on Trips Page 15 Benefits Sought While on Vacation As with most U.S. Travelers, those who attended rock concerts or went recreational dancing while on trips take a vacation to get a break from their day-to-day environment, relax and relieve stress, create lasting memories, live without a fixed schedule, enrich family relationships, and see or do something new and different. Relative to other U.S. Travelers, this segment is especially likely to seek vacations that offer simple pleasures (e.g., get a break from day-to-day environment, relax and relieve stress, be pampered), novelty and intellectual stimulation. They are also more likely than others to consider it important that a vacation creates lasting memories and allows them to renew personal connections with friends. Fig.13 Benefits Sought While on Vacation (Percent Rating Each Benefit as Highly Important ) To get a break from your day-to-day environment To relax and relieve stress To create lasting memories To have a life with no fixed schedule To enrich your relationship with your spouse/partner/children To see or do something new and different To keep family ties alive To enrich your perspective on life To stimulate your mind/be intellectually challenged To gain knowledge of history, other cultures or other places To renew personal connections with people (other than family) To be pampered To have stories to share back at home To be challenged physically/to feel physically energized To seek solitude and isolation 32% 22% 25% 17% 25% 19% 23% 18% 21% 14% 17% 12% 16% 11% 13% 12% 62% 57% 56% 52% 54% 55% 52% 41% 40% 47% 77% 70% 75% 71% Attended a Rock Concert or Went Dancing Did Not Attend Rock Concert or Go Dancing 0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

17 TAMS 2006: U.S. Activity Profile: Attending Rock Concerts & Recreational Dancing While on Trips Page 16 Other Attributes of a Destination Considered Important As with most U.S. Travelers, those who attended rock concerts or went recreational dancing consider it important that they feel safe at a destination. Relative to other U.S. Travelers, they are more likely to consider it important that the destination has lots of activities, mid-range priced or luxury accommodation, information available on the Internet, direct access by air and great shopping opportunities. Fig. 14 Importance of Destination Attributes (% Rating Each Attribute as Highly Important ) Feeling safe at the destination Lots of things for adults to see and do 46% 54% Convenient access by car 46% 52% No health concerns at the destination 44% 43% Availability of mid-range accommodation 36% 32% Information about the destination available on the Internet 33% 28% Low cost package deals available for the destination 32% 32% Direct access by air 25% 32% Availability of budget accommodation 30% 29% Great shopping opportunities 20% 15% Being familiar with the culture and language of the destination 19% 24% Lots of things for children to see and do 16% 21% Availability of luxury accommodation 8% 13% Being at a place that is very different, culturally than mine 11% 7% Convenient access by train/bus 11% 8% Having friends or relatives living there 10% 15% Availability of camping 9% 8% Destination is disabled-person-friendly 7% 9% 71% 73% Attended a Rock Concert or Went Dancing Did Not Attend Rock Concert or Go Dancing 0% 10% 20% 30% 40% 50% 60% 70% 80%

18 TAMS 2006: U.S. Activity Profile: Attending Rock Concerts & Recreational Dancing While on Trips Page 17 How Destinations Are Selected Similar to the average U.S. Traveler, the majority of those who attended rock concerts or went recreational dancing when on trips start planning a summer or winter vacation with a desired destination in mind. However, this activity segment is more likely than the average U.S. Traveler to start trip planning with a specific vacation experience in mind. They are also likely to exhibit an above-average interest in discount vacation packages. Fig. 15 How Destinations Are Selected (Summer and Winter Vacations) Attended a Rock Concert or Went Dancing Did Not Attend a Rock Concert or Go Dancing Travelers Index Size of Market 26,005, ,504, ,510, Summer Started with a desired destination in mind 58.2% 58.2% 58.2% 100 Started by considering specific activities wanted to do 12.1% 9.5% 9.9% 121 Started with a certain type of vacation experience in mind 18.6% 17.0% 17.3% 108 Looked for packaged deals - no destination in mind 1.6% 1.0% 1.1% 140 Considered something else first 3.3% 4.8% 4.6% 72 Don't know / Other 6.2% 9.4% 8.9% 70 Winter Started with a desired destination in mind 57.3% 59.3% 58.9% 97 Started by considering specific activities wanted to do 14.9% 10.4% 11.3% 133 Started with a certain type of vacation experience in mind 15.5% 14.6% 14.8% 105 Looked for packaged deals - no destination in mind 1.7% 1.4% 1.4% 122 Considered something else first 4.1% 5.6% 5.3% 76 Don't know / Other 6.5% 8.7% 8.3% 79

19 TAMS 2006: U.S. Activity Profile: Attending Rock Concerts & Recreational Dancing While on Trips Page 18 Trip Planning and Information Sources Consulted Similar to the average U.S. Traveler, most of those who attended rock concerts or went recreational dancing on trips were responsible for planning their trips either on their own (45.3%) or with someone else (15.9%). When making vacation plans, they tended to consult a wider variety of sources than the average U.S. Traveler. The majority use Internet websites, past experience and word-of-mouth as sources to plan travel. However, this segment exhibits above-average use of travel information obtained from articles and advertising in newspapers or magazines, travel guidebooks such as Fodor s, television programs and advertising, newsletters and trade, travel or sports shows. Fig. 16 Who Plans Vacations and Information Sources Consulted Attended a Did Not Rock Attend a Concert or Rock Concert Went or Go Dancing Dancing Travelers Index Size of Market 26,005, ,504, ,510, Who Plans Respondent plans trips 45.3% 38.1% 39.2% 116 Trips? Trip planning a shared responsibility 15.9% 17.9% 17.6% 90 Someone else plans trips 38.8% 44.0% 43.2% 90 Information An Internet website 86.8% 73.9% 76.0% 114 Sources Past experience / Been there before 63.8% 52.7% 54.5% 117 Consulted Advice of others / Word-of-mouth 56.6% 43.2% 45.4% 125 Maps 38.4% 31.6% 32.7% 118 An auto club such as AAA 28.2% 23.2% 24.0% 117 Official travel guides or brochures from state / province 27.7% 19.2% 20.6% 134 Articles in newspapers / magazines 27.2% 16.4% 18.1% 150 Visitor information centres 25.2% 19.5% 20.4% 124 A travel agent 24.5% 17.5% 18.6% 131 Travel information received in the mail 21.6% 14.7% 15.8% 137 Travel guide books such as Fodor's 18.3% 10.8% 12.0% 152 Advertisements in newspapers / magazines 17.4% 9.6% 10.9% 160 Programs on television 13.0% 6.0% 7.1% 182 An electronic newsletter or magazine received by 11.7% 4.9% 6.0% 195 Advertisements on television 7.6% 3.3% 4.0% 190 Visits to trade, travel or sports shows 4.3% 2.1% 2.4% 177

20 TAMS 2006: U.S. Activity Profile: Attending Rock Concerts & Recreational Dancing While on Trips Page 19 Use of the Internet to Plan and Arrange Trips Travelers who attended rock concerts or went recreational dancing are more likely than the average U.S. Traveler to use the Internet research (81.5%) and book travel (61.2%). The majority use travel planning / booking websites (e.g., Expedia), hotel or resort websites and airline websites. They are most likely to use the Internet to purchase airline tickets and accommodation. This segment was also more likely than average to use the Internet to buy tickets for specific activities or attractions, and to book travel by rail, bus or boat / ship. Fig. 17 Use of the Internet to Plan and Book Travel Attended a Did Not Rock Attend a Concert or Rock Went Concert or Dancing Go Dancing Travelers Index Size of Market 26,005, ,504, ,510, Percent Using Does not use the Internet 18.5% 33.2% 31.0% 60 Internet to Plan Uses Internet to plan trips only 20.3% 20.1% 20.1% 101 or Book Travel Uses Internet to book part of trip 61.2% 46.7% 48.9% 125 Types of A travel planning / booking website 65.4% 53.5% 55.6% 118 Websites A website of a hotel or resort 59.8% 51.9% 53.3% 112 Consulted An airline's website 54.8% 43.5% 45.6% 120 A tourism website of a country / region / city 40.5% 33.9% 35.1% 115 A website of an attraction 38.9% 32.1% 33.4% 116 Some other website 30.0% 24.0% 25.1% 120 A cruise line website 17.6% 11.3% 12.4% 142 A motorcoach website 2.0% 1.2% 1.3% 148 Parts of Trips Air tickets 77.0% 69.0% 70.6% 109 Booked Over Accommodations 76.1% 70.9% 71.9% 106 The Internet Car rental 43.1% 36.7% 38.0% 114 Tickets or fees for specific activities or attractions 38.1% 23.6% 26.3% 145 A package containing two or more items 26.0% 15.8% 17.8% 146 Tickets for rail, bus or boat / ship fares 17.6% 10.5% 11.9% 149 Other 4.3% 2.6% 2.9% 145

21 TAMS 2006: U.S. Activity Profile: Attending Rock Concerts & Recreational Dancing While on Trips Page 20 Media Consumption Habits Those who attended rock concerts or went recreational dancing while on trips are more likely than the average U.S. Traveler to consume travel-related media (e.g., travel sections of newspapers, travel magazines, travel television shows, travel websites). This segment can also be targeted effectively through music and entertainment media. They are much more likely than average to watch television music channels and late night TV talk shows and they frequently listen to modern rock and Top 40 radio stations and visit magazine and entertainment web sites. Fig. 18 Media Consumption Habits Attended a Rock Concert or Went Dancing Did Not Attend a Rock Concert or Go Dancing Travelers Index Size of Market 26,005, ,504, ,510, Newspaper Reads daily newspaper 61.1% 59.7% 59.9% 102 Readership Reads weekend edition of newspaper 58.0% 55.1% 55.5% 104 Reads local neighbourhood or community newspapers 52.1% 49.1% 49.5% 105 Reads other types of newspapers 19.3% 12.9% 13.9% 139 Frequently or occasionally reads travel section of daily newspaper 49.8% 41.7% 43.0% 116 Frequently or occasionally reads travel section of weekend newspaper 56.6% 48.0% 49.3% 115 Types of Photography and video 6.9% 3.4% 3.9% 176 Magazines Travel (e.g., Condé Nast) 18.6% 9.2% 10.6% 175 Read Fashion and beauty 24.2% 12.1% 14.0% 173 (Top 5 Indexed) Magazines about your city 11.5% 6.1% 6.9% 166 Professional sports 19.0% 11.5% 12.6% 151 Type of Music / Music video shows / channels 41.7% 25.6% 28.1% 149 Television Late night talk shows 36.6% 25.4% 27.1% 135 Programs Travel shows 36.1% 27.7% 28.9% 125 Watched Shopping channels 9.3% 7.4% 7.7% 120 (Top 5 Indexed) Biography 38.4% 31.9% 32.9% 117 Type of Multicultural 8.5% 4.1% 4.7% 180 Radio Modern rock / Alternative rock 51.9% 29.5% 32.9% 158 Programs Top 40 / Current hits 38.2% 23.9% 26.1% 146 Listened To Jazz / Big band 13.3% 9.4% 10.0% 133 (Top 5 Indexed) All sports 15.2% 11.3% 11.9% 127 Types of Magazine sites 21.4% 13.5% 14.8% 145 Websites Entertainment 67.9% 50.9% 53.7% 126 Visited Travel 60.0% 45.6% 48.0% 125 (Top 5 Indexed) Sites for specific activities or interests 39.5% 31.1% 32.5% 121 Sports 35.9% 28.8% 30.0% 120

22 TAMS 2006: U.S. Activity Profile: Attending Rock Concerts & Recreational Dancing While on Trips Page 21 Activity Segment Historical Sites, Museums & Art Galleries Shopping & Dining Aboriginal Cultural Experiences Fairs & Festivals Science & Technology Exhibits Theme Parks & Exhibits High Art Performances Professional Sporting Events Theatre, Film & Musical Festivals Tastings Casino, Theatre & Comedy Clubs Participatory Historical Activities National & International Sporting Events Appendix One U.S. TAMS 2006 Culture and Entertainment Segmentation Activities in Segment Well-known Historic Sites or Buildings Other Historic Sites, Monuments and Buildings Strolling Around a City to Observe Buildings and Architecture Museum - General History or Heritage Museums Shop Or Browse - Bookstore or Music Store Shop Or Browse - Clothing, Shoes and Jewellery Shop Or Browse - Local Arts & Crafts Studios or Exhibitions Dining - Restaurants Offering Local Ingredients and Recipes Aboriginal Cuisine (Tasted or Sampled) Aboriginal Heritage Attractions (e.g., Museums, Interpretive Centres) Aboriginal Festivals & Events (e.g., Powwows) Farmers' Markets or Country Fairs Carnivals Exhibition or Fairs Food / Drink Festivals Science or Technology Museums Science & Technology Theme Parks Planetarium Amusement Park Water Theme Park Movie Theme Park Classical or Symphony Concert Opera Professional Football Games Professional Basketball Games Professional Baseball Games Theatre Festivals Comedy Festivals Literary Festivals or Events Went to Wineries for Day Visits and Tasting Went to Breweries for Day Visits and Tasting Stand-Up Comedy Clubs and Other Variety Shows Went to a Casino Historical Re-Enactments (as an Actor) Curatorial Tours National / International Sporting Events such as the Olympic Games Professional Figure Skating Well-known Natural Wonders Historical Replicas of Cities or Towns With Historic Re-Enactments Museum - Military / War Museums Art Galleries Shop Or Browse - Antiques Shop Or Browse - Gourmet Foods in Retail Stores Shop Or Browse - Greenhouse or Garden Centre Went to Local Outdoor Cafes Aboriginal Arts and Crafts Shows Aboriginal Cultural Experiences in a Remote or Rural Setting Aboriginal Outdoor Adventure and / or Sports Firework Displays Ethnic Festivals Free Outdoor Performances (e.g., Theatre, Concerts) in a Park Circus Children's Museums Went to an Imax Movie Theatre Aquariums Zoos Wax Museums Ballet or Other Dance Performances Jazz Concert Professional Golf Tournaments Professional Ice Hockey Games International Film Festivals Music Festivals Cooking / Wine Tasting Courses Visited Food Processing Plants (e.g., Cheese Factory) Live Theatre with Dinner Live Theatre Interpretive Program at a Historic Site or National / Provincial Park Curling Bonspiel Professional Soccer Games

23 TAMS 2006: U.S. Activity Profile: Attending Rock Concerts & Recreational Dancing While on Trips Page 22 Appendix One U.S. TAMS 2006 Culture and Entertainment Segmentation Gardens Theme Garden Theme Park Botanical Gardens Attractions Rock Concerts & Dancing Rock & Roll / Popular Music Concert Recreational Dancing Archaeological Digs & Sites Archaeological Digs Paleontological / Archaeological Sites Equine (Horse) Competitions Country / Western Music Concerts Equestrian & Western Western Theme Events (e.g., Rodeos) Auto Races Events Horse Races Fine Dining & Spas High-End Restaurants with an International Reputation Other High-End Restaurants Day Visit to a Health and Wellness Spa while on an Overnight Trip Dining At A Farm Harvesting and / or Other Farm Operations Agro-Tourism Went Fruit Picking at Farms or Open Fields Entertainment Farms (e.g., Corn Maze, Petting Barnyard) Amateur Tournaments Amateur Sports Tournaments and Amateur Tournaments and Competitions other Competitions than Sports-related

24 TAMS 2006: U.S. Activity Profile: Attending Rock Concerts & Recreational Dancing While on Trips Page 23 Activity Segment Golfing Hunting Fishing Wildlife Viewing Hiking, Climbing & Paddling Boating & Swimming Ocean Activities Sailing & Surfing Appendix Two: U.S. TAMS 2006 Outdoor Activity Segmentation Activities in Segment Played During a Stay at a Golf Resort with Overnight Stay Played an Occasional Game While on a Trip Hunting for Small Game Hunting for Big Game Fresh Water Fishing Ice Fishing Viewing Land Based Animals Whale Watching & Other Marine Life Wildflowers / Flora Viewing Mountain Climbing / Trekking Rock Climbing Hiking / Backpacking in Wilderness Setting With Overnight Camping or Lodging Ice Climbing Motorboating Water Skiing Swimming in Oceans Sunbathing, Sitting on a Beach Sailing Wind Surfing Golf Tour Package to Play on Various Courses Hunting for Birds Salt Water Fishing Trophy Fishing Bird Watching Visited National, Provincial / State Park Viewing Northern Lights Fresh Water Kayaking / Canoeing White Water Rafting Same Day Hiking Excursion While on a Trip of 1+ Nights Wilderness Skills Courses Swimming in Lakes Snorkelling in Sea / Ocean Ocean Kayaking or Canoeing Parasailing Kite Surfing Scuba Diving in Lakes / Rivers Scuba Diving in Sea / Ocean Scuba & Snorkelling Snorkelling in Lakes / Rivers Exercising & Jogging Working Out in Fitness Centre Jogging or Exercising Outdoors Overnight Touring Trip Recreational - Same Day Excursion Cycling Mountain Biking Motorcycling Overnight Touring Trip Same Day Excursion Horseback Riding With an Overnight Stop Same Day Excursion All Terrain Vehicle - Overnight Touring Trip Snowmobiling As an Overnight Touring Trip Snowmobiling & ATVing All Terrain Vehicle - Same Day Excursion Snowmobiling Day Use on Organized Trail Downhill Skiing & Snowboarding Cross-country Skiing & Snowshoeing Extreme Skiing Hockey, Skating, Rollerblading & Skateboarding Extreme Air Sports Team Sports Games & Individual Sports Snowboarding Cross-country Skiing Heli-Skiing Ski Jouring Ice-Hockey Ice-Skating Parachuting Hang Gliding Football Baseball or Softball Board Games Volleyball Beach Volleyball Bowling Downhill Skiing Snowshoeing Cross Country or Back Country as an Overnight Touring Trip In-Line / Rollerblading Skateboarding Hot Air Ballooning Bungee Jumping Basketball Soccer Badminton Tennis Mini-Golf

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