Sustainability and Accessibility of Transnational Cultural Networks: The Cultural Routes of the Council of Europe

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1 Tourism conference. Sustainability and Accessibility of Transnational Cultural Networks: The Executive Secretary - Enlarged Partial Agreement on Director - European Institute of Cultural Routes

2 Criteria for the certification CM/Res (2013) 67 European Theme Different fields of action Research Interpretation Narrative function European citizenship Young people Creation of new economies Contemporary cultural and artistic practice Sustainable tourism and development European Network

3 Santiago de Compostela Pilgrim Routes European Mozart Ways Hanseatic Sites and Monuments - Heinrich Schickhardt Route, Viking Routes Via Francigena - Phoenicians Route Vauban and Wenzel Routes Routes of El Legado Andalusi Pyrenean Iron Route - Cluniac Sites in Europe - European Route of Jewish Heritage Saint Martin of Tours Route - Routes of the Olive Tree - Via Regia Transromanica Iter Vitis European Route of Cistercian abbeys - European Cemeteries Route - Prehistoric Rock Art Trail - European Route of Historical Thermal Towns - Saint Olav Ways Casadean Sites - European Route of Ceramics Sur les pas des Huguenots et Vaudois Route des Megalithes ATRIUM, Art Nouveau Network, Via Habsbourg 2015 Charles V, Destination Napoleon, Roman Emperors and wine along the Danube, In the footsteps of R.L. Stevenson

4 Where it all began 27 years ago 33 cultural routes crossing the whole of Europe Celebration of the 25 anniversary of the Declaration, 23 October 2012

5 A new approach to cultural heritage and cultural tourism European Tourism Day Brussels, 16 December 2015

6 Measuring the Cultural Routes performance: the 3-years Evaluation What does the evaluation process include? Collection of required data; Analysis of Cultural Routes compliance against the criteria of certification; Analysis of activities, programmes effectiveness, economic sustainability; Development of a report and recommendations.

7 Measuring the Cultural Routes performance: the 3-years Evaluation Cluniac Sites Jewish Heritage Olive Tree Transromani ca Via Regia Viking Route Development of a European identity at the local, regional, national level Dissemination of the route using print, broadcast and social media Promotion of dialogue between urban and rural communities and cultures Promotion of dialogue between developed and disadvantaged regions Promotion of dialogue between different parts (south, north, east, west) of Europe Promotion of dialogue between majority and minority cultures Co-operation between Europe and other continents Attention of decision makers to the necessity of protecting heritage as part of sustainable development Diversification of cultural product, service and activities offers

8 implementing ETIS Workshop on 27 th June 2013 Implementing European Tourism Indicators System along the cultural routes of the as networks of tourist destinations; Proposal of optional pilot indicators for monitoring certified Cultural Routes.

9 Saint-James Ways - Indicators in Galicia Region (2013) Certified in 1987 Countries :Belgium, France, Italy, Portugal, Spain

10 Saint-James Ways - Indicators in Puy-en-Velay (2015)

11 Saint-James Ways - Indicators in Pays de Figeac (2012)

12 In the footsteps of R.L. Stevenson - Study of Impacts in Cevennes Region (2010) Certified in 2015 Countries: Belgium, France, United Kingdom Results 6140 hikers 15 nationalities overnight stays 2,9 M benefits

13 EU/CoE Joint Programme Web and social networks promotion Production of promotional material Cross-promotional activities Marketing study Bloggers trips Support for the use of the ETIS toolkit Specific training course

14 Our activities in June st Training Academy for Cultural Routes managers Strasbourg, France October 2016 Annual Cultural Routes Advisory Forum Vilnius, Lithuania

15 For more information: