BOGUS BASIN S BEYOND 75 FEASIBILITY STUDY OPEN HOUSE AND PRESENTATION

Transcription

1 BOGUS BASIN S BEYOND 75 FEASIBILITY STUDY OPEN HOUSE AND PRESENTATION

2 BOGUS BASIN S BEYOND 75 FEASIBILITY STUDY OPEN HOUSE AND PRESENTATION WHY WE ARE HERE WHAT TO LOOK AT Analysis:»» Community Support»» Context + Site Analysis»» Facilities + Operations»» The Market Opportunities:»» Site and Facility Improvements»» Activities, Programs and Events HOW TO COMMENT Take the survey at Prepared by:

3 ANALYSIS

4 ANALYSIS: INITIAL COMMUNITY INPUT BOGUS BASIN BEYOND 75: INITIAL SURVEY RESULTS Who responded to the survey? What activities do they participate in? What do they enjoy most about Bogus Basin s existing facilities, terrain, activities, events & programs? ski / snowboard nordic ski snowshoe mountain bike trail run What activities do members of your household currently participate in at Bogus Basin? Answered: 1,632 Skipped: 172 hike disc golf horseback ride music / cultural events I do not participate... 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 4

5 ANALYSIS: INITIAL COMMUNITY INPUT Do you support the concept of enhanced summer recreation facilities, activities/events, and programs being operated at Bogus Basin? Answered: 1,610 Skipped: 194 What opportunities do you see for Bogus Basin to enhance its facilities, activities/events, and programs? Top themes for winter: 1. Snowmaking 2. Lodge upgrades (restroom improvements were frequently mentioned) 3. Improved/expanded food offerings, 4. Road/parking lot improvements 5. Brush-cutting Facilities Activities Top themes for opportunities in summer: 1. Mountain biking activities, events & programs 2. More overall activities (music, events, developed activities i.e. zipline, alpine slide) 3. Camping/overnight accommodations Events Programs 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Yes No Neutral 5

6 ANALYSIS: PUBLIC AGENCY COORDINATION BOISE NATIONAL FOREST (BNF) FOREST HEALTH DWARF MISTLETOE SKI AREA RECREATIONAL OPPORTUNITY ENHANCEMENT ACT THE FOREST PLAN 6

7 9 10 TRAILS, TRAILS, TRAILS & FOREST ROADS Great network of trails and roads Provide wayfinding + destinations Benefit from visitors using F&B and activities idg e Widowmake r t s ar Bowl Bow dg e et Sun s e et i Fundsy Carpet ar M TubinBING HIL g Hil L l gu hi ne P ns Su sc re er ty SHAFER BUTTE e av Tr ESS (7,590 ) rs e u LuL Morning St ar nc e XPR Sil ve r P Q ueen n bi Ca KE Up pe io rp n ee r P on ati pir Ins Wa r Eagel Ca t Track Must identify critical path to improvements System to be analyzed by independent engineer y dar oun a 6 NORDIC LODGE AREA 7 PIONEER LODGE AREA 8 VIEWS S l er m u gg Ample flat area/space for activities & events Improve character of lodge buildings Minor upgrades/renovations Improve hardscape/landscaping character for summer visitors Expand outdoor seating areas Multi-use building Base for summer camps Base for winter environmental programs Great location for wedding & corporate events Private out parcel [not owned by Bogus Basin] for future development [by others] P S no oz e r Low er W ar Eagle r erio Sup Sunbe am back Lower Triumph Lo we rm Low er Nigh t Hawk Com e SIMPLOT BASE AREA Improve restroom facilities Improve childcare area Update rental fleet Bear Paw SUP B Trac k Lodge Ca t MaUppe tch r les s Upper Triumph Upper Night Hawk nz a na Bo Majestic s Mary SNOWMAKING 5 Bitterroot Basin y Laz Terrain between peak and Simplot base area is southern facing Lift access from Simplot base area is expensive Lowerst Tempe SHAFER BUTTE GUEST SERVICES il IR HA le s tch llow Wa Upp r E er ag le TC OO RR per Up pest Tem SS ck Ho epy S le rse PRE R EX 14 ERIO SUP ANALYSIS: OPPORTUNITIES AND CONSTRAINTS y Cu t- ra tt Ca 13 dar oun e PB ise Off Par ad is ht ra ve TE M id -P ar ad Hi g ercup T B u tt ra Joe un Inj BIT Paradise 4 ro N it Up pe r Par adis e Needs more snowmaking capacity Develop lanes for increased guest capacity P r cto nn e Co k ra c Sunshine Ca t T La st Ch a ing Beginner experience is KEY! Relocate conveyors to improve beginner trail Locate learning area (conveyors) near bottom terminal of Morning Star Upgrade Coach Lift to a quad with loading carpet P ne Lightn REE Trail er Lib ek Pi o Lower Wildca t SU SNOW TUBING Great visibility of base area Designate drop off / parking area Provide wayfinding to other facilities (Nordic, Pioneer, etc ) Easy Rider y s Ri dg Coach s Corner l Lower R Eas y rr ce an Tiger G o o d e n ou g h 3 y dar Norths lop e Bo EC BEGINNER EXPERIENCE oun Ste w TU PIN 2 PB SU et gg Nu S ESS er Low n h dc on ec y Do w Wa ig ind Sh Upgrade to full capacity fixed grip Improve bottom terminal location Potential for summer operation e pp MORNING STAR LIFT Nugget Land o s Mojo Upper XP R 12 dary SUP Boun U E INT Encompasses both base areas Great opportunity for recreation activities (non-fs) rse b Great connection with Morning Star liftca in T rave Key View Area PO at Track PRIVATE LAND OWNERSHIPC ER DE 11 SE CHAIR Existing Disc Golf Course Area e Ridg Existing Building S haker Amphitheater SHOWCA Forest Service Road COA CH Yurt dows Parking Lot Mamb o Mea P GUEST ARRIVAL (7,070 ) Nu gg Existing Trail Other 1 DEER POINT Showcase Parcel Boundary Ski Patrol Ca sca de Existing Trail Potential for summer operation Requires FS permitting (NEPA) ine SUP Boundary DEER POINT A lp LEGEND Long range views abound Opportunity to create destination at prominent view points August 2015 Contour Interval = 25 Feet Feet North 7

8 ANALYSIS: FACILITIES + OPERATIONS EXISTING WINTER OPERATIONS Lifts Terrain Comfortable Carrying Capacity (Ccc) Terrain Density Resort Balance GUESTS 10,000 9,000 8,000 7,000 6,000 5,000 4,000 4,710 8,743 4,509 5,075 4,889 3,000 2,000 1,000 - Lift Network Capacity Alpine Trail Capacity Guest Services Capacity Food Service Seat Capacity Parking Capacity CAPACITIES 8

9 ANALYSIS: FACILITIES + OPERATIONS EXISTING SUMMER OPERATIONS Mountain Discovery Camp Pioneer Road Hill Climb Amphitheater Concerts Freakin Fast Marathon Other Activities 9

10 ANALYSIS: FACILITIES + OPERATIONS INDUSTRY BENCHMARKING For purposes of conducting a high elevation evaluation of ski area performance, there are five key metrics that are used throughout the ski industry. Skier Visits Revenue per skier Visit Profit per Visit Other Operating Revenue Pricing Structure 10

11 ANALYSIS: FACILITIES + OPERATIONS FOUNDATION FOR THE FUTURE: THE BOGUS BASIN VISION AND MISSION VISION To be the most treasured and best supported community asset in the Treasure Valley MISSION Bogus Basin engages the community to provide accessible, affordable and fun year-round mountain recreation and education 11

12 ANALYSIS: FACILITIES + OPERATIONS THE BOGUS BASIN BRAND An Economic Engine A Multi-Season / Multi-Generational Destination A Sponsor And Outlet For A Healthy Lifestyle An Outdoor Learning Center Gives To The Community In Many Ways Forward Looking 12

13 ANALYSIS: MARKET ASSESSMENT MARKET OPPORTUNITIES Reasons to visit. Key markets. Rebound. Complementary things to do. Traditional vs. developed recreation. Summer vs. winter visitation. 13

14 ANALYSIS: MARKET ASSESSMENT VISITATION POTENTIAL Top-Rated Attractions In Idaho. Limited Mountain Resort Competition. Boise Population Growth. Boise Tourism. Boise Parks & Recreation. Proximity. 14

15 APPROACH AND THEME Bogus Basin is first and foremost a community resource. Members of the community: Visit Bogus Basin in the winter and in the summer; Enjoy the community feel/family friendliness, proximity, and affordability of the facility; Would like improvements to the winter operations; Are very interested in additional recreationbased activities. Bogus Basin must be a sustainable business: Preserve the old while developing the new ; Weatherproof against the variability of winter conditions; Manage operational costs through efficiency and sustainability best practices. Explore opportunities for increased revenue generation. Bogus Basin. As such, future operations will seek to: Focus on mountain recreation that supports a healthy and active lifestyle; Preserve the scenic beauty of Bogus Basin; Practice environmental stewardship through the implementation of programs focused on conservation and sustainability. Maintain and enhance the community use of the facility; Balance community use and additional tourism visitation that will provide the necessary revenue for continued financial viability of the operation. A community playground for multi-season recreation that fosters active, healthy lifestyles and outdoor learning. A hometown favorite. Boise s backyard. 15

16 OPPORTUNITIES

17 OPPORTUNITIES: FACILITY IMPROVEMENTS Snowmaking. Lift Upgrades/Replacements. Improve Beginner Terrain. Erosion Control. Day Lodges. Rental Department. First Impressions. 17

18 OPPORTUNITIES: ACTIVITIES Based upon the site conditions and the location of private land, BBRA is in an enviable position to offer many forms of recreational activities out of the Simplot base area and the Pioneer base area. 18

19 OPPORTUNITIES: ACTIVITIES Alpine Coaster (yr. round operation) Zip Line Climbing Wall Canopy Tour Hiking Trails Snowflex Ski and Snowboard Area 19

20 OPPORTUNITIES: ACTIVITIES Aerial Adventure Course (Ropes courses (low and high)) Mountain Boarding Fun Zone area with family activities (Euro-bungy, panning for gold etc.) Downhill Disc Golf Summer Tubing Segway Tours 20

21 OPPORTUNITIES: ACTIVITIES Lift-served Mountain Biking Snow Biking (fat bikes) Bike Park (pump track, skills area) Cross Country Mountain Biking 21

22 OPPORTUNITIES: PROGRAMS Future programming at Bogus Basin should consider the continuation and growth of existing programs augmented by new offerings that utilize the expanded range of activities. Future programs should build on the relationship with Boise Parks & Recreation department. 22

23 OPPORTUNITIES: PROGRAMS Kids Programs: day camps Kids Programs: outdoor recreation Kids Programs: skills classes Adult Programs: team building Adult Programs: fitness Adult Programs: skills classes 23

24 OPPORTUNITIES: EVENTS The existing events and festivals attract solid visitation. They also sell F&B, and give more people a reason to visit the mountain. As is the case at Bogus Basin, large or smaller scale events are often used as the initial anchor for summer visitation, allowing a temporary scale up the operation for the duration of the event. As the resort grows, these part-time activities may become full-time. 24

25 OPPORTUNITIES: EVENTS Outings: team building, skills classes Races Special Events Festivals: recreation-oriented, food/drink Mountain Biking,Train Running Adventure Races Weddings/reunions, Meetings, Fundraisers/awards 25

26 BOGUS BASIN S BEYOND 75 FEASIBILITY STUDY OPEN HOUSE AND PRESENTATION