Describe and promote a New Zealand tourist destination

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1 1 Assessment Document Unit: [version 2] Title: Level: 3 Credits: 5 Outcome 1: Outcome 2: Outcome 3: Assessment Type: Instructions: Describe and promote a New Zealand tourist destination Describe the characteristics of a specified New Zealand tourist destination. Prepare an itinerary for a visit to the specified New Zealand tourist destination by a tourist group. Promote the New Zealand tourist destination to a specified audience. Project & Oral Presentation This is a project assessment which is carried out under direction from your assessor/teacher. Complete the details below and read and sign the declaration. I pledge that I have not received assistance with this assessment and that work submitted is authentic, original and all my own work. Student Name: Student ID: Class: Signature: Tutor: DUE DATE: COLLEGE/ASSESSOR USE ONLY Dates work submitted and result: First attempt Second attempt Third attempt Resit Required? [see circled criteria below] Question 1 (1.1) Question 2 (1.2) Question 3 (1.4) Map Question 4 (1.3, ) Itinerary Question 5 - ( ) Presentation ASSESSOR FEEDBACK:

2 2 Outcome 1: Describe the characteristics of a specified New Zealand tourist destination. ER1.1 The tourist destination is located on a map of New Zealand. STUDENT BRIEF: You are working at Kiwi Travel and are preparing some information for your clients Joe and Sally Malone who are new to New Zealand and are planning to do some travelling before they settle down into the working world. Joe and Sally are young and enjoy adventure tourism and activity holidays. They are interested in visiting one of New Zealand s most popular destinations for tourism, and have a shortlist of the following destinations: 1. Auckland 2. Rotorua 3. Queenstown 4. Canterbury 5. Wellington They have asked you to select one of these destinations and provide them with some key information and to draft an itinerary for a proposed visit to that destination. My Chosen Destination: Question 1: Locate the tourist destination you have chosen on this map of New Zealand by writing the name of the destination next to the line that points to it. Alternatively, you can shade the destination.

3 3 Outcome 1: Describe the characteristics of a specified New Zealand tourist destination. ER1.2 The significance of tourism to the destination is described in terms of visitor numbers. Range - international visitor numbers, the total international guest nights, total domestic guest nights, Regional Tourism Estimates Question 2: Describe the significance of tourism to the tourist destination you have chosen. Discuss: a. international visitor numbers b. the total international guest nights, c. total domestic guest nights. d. Regional Tourism Estimates (expenditure in the region) All of the material required for the assessment is on the Online Teacher Presentation/Online Learning Programme.

4 4 Outcome 1: Describe the characteristics of a specified New Zealand tourist destination. ER 1.3 The main tourist features of the destination are identified on a map of the destination. Range: Main tourist features may include but are not limited to nearby cities, nearby towns, natural attractions, constructed attractions, commercial activities, places of cultural significance, places of historical significance. Evidence is required of nine features, of which three must be natural attractions and three must be commercial activities Question 3: Prepare a Map Research your chosen destination and prepare a map of the destination to show the following main tourist features: Nearby towns or cities Key natural attractions [i.e. lakes, rivers, mountains, beaches, fjords] Constructed Attractions [i.e. museums, theme parks, sports centres] Commercial activities such as excursions [i.e. jet boating, boat cruises, city tours, skifields] Places of cultural and/or historical significance Tick off the list to be sure that you have put all of the above on your map. You must ensure that you have located at least NINE (9) tourist features, including a minimum of THREE (3) natural attractions and THREE (3) commercial activities. Your map can be produced on a computer or hand drawn, and can include a key to explain map content or accompanying notes to further describe the information. Your teacher has maps of these regions that you can use to complete this task. Attach your completed map to this page and submit to your teacher by the due date.

5 Outcome 1: Describe the characteristics of a specified New Zealand tourist destination. ER 1.4 Attractions, activities and events at the destination which are of interest to tourists are described in terms of their features. Range: Features may include but are not limited to availability, price, unique selling points; Evidence is required for a minimum of three attractions, three activities and two events. Outcome 2: Prepare an itinerary for a visit to the specified New Zealand tourist destination by a tourist group. Range - Evidence is required for an itinerary of at least two days for a defined tourist group that comprises a minimum of two people. ER 2.1 The itinerary is consistent with the characteristics and needs of the tourist group. ER 2.2 ER 2.3 The itinerary covers the main points of interest at the tourist destination. The itinerary includes attractions, activities and events Range: may include but is not limited to - attractions, activities, events, transfer, transport options. Question 4: Prepare an Itinerary Your clients, Joe and Sally, have four days available for their short trip to your chosen destination, and would like to make the most of that time to see and do as much as possible. They enjoy sightseeing and participating in activities whenever they go on holiday. They don t enjoy lying around beaches or swimming pools, and like to keep busy! With that in mind they will want to do something each day of their trip. So, you ll need to plan for at least THREE ATTRACTIONS and THREE ACTIVITIES. They love joining in local events so make sure that you include at least TWO EVENTS in the itinerary. This could include any events taking place at the time of their visit, such as tickets to sporting events, cultural events or concerts, exhibitions or shows, etc. They prefer budget or other low-priced accommodation, e.g. backpackers, hostels, or inexpensive hotels, but do need a twin or double room and are not prepared to share dormitory style rooms. You should prepare an itinerary for their visit based on their needs, which includes the following key information: Details of transport to and from the destination from Joe and Sally s base in Auckland. This should include the name of the transport operator, departure and arrival times and/or flight numbers where relevant; airport transfer arrangements where flights are the chosen travel option. (Note: this is not assessed, but helps to make the itinerary complete) Details of accommodation at the destination, to include type of room, accommodation location and facilities. (Note: this is not assessed, but helps to make the itinerary complete) Details of the main points of interest at your chosen destination. Details of three attractions and three activities you have planned for them to enjoy. These need to be described so that your clients can decide if they would like to include them. Details of two events that they can enjoy during their stay. These need to be described so that your clients can decide if they would like to include them. Note: if there are no events on during this time, please indicate the dates the event is on. Tick off the list to be sure that you have put all of the above in your itinerary. The itinerary should be word processed and laid out according to industry standards. [i.e. no spelling errors, date and time order] Attach your completed itinerary to this page and submit to your teacher by the due date. Alternatively follow the instructions for submission from your teacher/assessor. 5

6 Outcome 3: Promote the specified New Zealand tourist destination to a specified audience. ER3.1 The promotion is consistent with the interest and needs of the specified audience ER 3.2 The promotion is consistent with the strengths of the destination as a tourist destination. ER 3.3 The promotion utilises a variety of promotional media Range: May include but is not limited to brochures, posters, radio and/or television commercials, newspaper advertisements, digital or social media; Evidence is required for two different types of promotional media 6 Question 5: Prepare and Deliver a Presentation Joe and Sally are members of a local youth group called Adventure Life that has a strong focus on adventure activities such as kayaking, horse riding, skiing. Twice a year the group takes a trip to somewhere in New Zealand where they can enjoy some outdoor activities and spend time together having fun! The group have asked Kiwi Travel to come to their next meeting to give them some information on the destination you have chosen for Joe and Sally s trip. As you have already done the research for Joe and Sally s itinerary your manager has asked you to prepare the presentation, and to be the lead presenter at the Adventure Life meeting. You should prepare a short presentation on your chosen destination, a minimum of 5 minutes in length. The presentation should focus on the needs of the Adventure Life group who are an outdoor activity based youth group. As with any presentation, you should highlight the strengths of the destination for tourism, making sure you highlight the attractions and activities that will appeal to the youth group. You ll find it helpful to include some promotional information in the presentation and can use any brochures, flyers, newspaper ads, articles, website information or other information used to illustrate how fantastic the destination really is. [Make sure you use at least two different types of information] Your teacher/ assessor will organise a time for you to deliver your presentation which should be videoed.

7 7 Presentation Assessment Sheet Name of Unit: Student Name: Student ID: Name of Assessor: Describe and Promote a New Zealand tourist Destination Date of presentation: Name of School: OUTCOME 3 PERFORMANCE CRITERIA ACHIEVED? YES/NO Name of chosen destination: The presentation is an oral presentation of at least 5 minutes. ER 3.1 ER 3.2 Does the presentation match the interests and needs of the clients who are described as a youth group who have strong interests in adventure tourism and outdoor activities? Does the presentation include the strengths of the destination as a place that is of interest to tourists? Consider such things as reference to tourist attractions in the area, reference to activities the group can enjoy while they are there, the unique location or setting of the destination, the facilities in the town that tourists need. List below at least two features mentioned in the presentation: ER 3.3 The presentation used at least two promotional media, such as brochures, posters, magazine advertisements or printed articles, website information etc., or even included materials designed by the student. List below the two media that were used: 1. 2.

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