Integrated Sustainability Assessment and Reporting Algarve (Portugal) 22nd October 2007

Transcription

1 Integrated Sustainability Assessment and Reporting Algarve (Portugal) 22 nd October 2007

2 INDEX INFORMATION ON CALVIÀ: IMBALANCES TOWARDS A SUSTAINABLE DEVELOPMENT TOURISM: ACTIONS SUSTAINABLE COMUNICATION LEVELS PILOT PROJECT: CoPraNet

3 145 km 2 23 beaches (54 Km. of coast) Mediterranean attractive 90% tourist activity tourist units tourists/year Picks habitants Mallorca Menorca Ibiza Cabrera Mallorca Formentera Mar Mediterráneo

4 80 s lost part of attractive of destination Lost of tourist income High unemployment out of season More than 100 nationalities Unemployed Citizens Calvià ,00 5,00 4,00 3,00 2,00 1,00 0,00 enero febrero marzo abril mayo junio julio % Unem ployed agosto septiembre octubre noviembre diciembre

5 90 s Local Development on Sustainable Tourism Tourism Excellence Plan: Quality Development Plan Local Agenda 21 (Rio Janeiro 92) 1995: 1 st Plan of Action of Calvià

6 Sustainable Tourism ACTIONS Marina Reserves: 1017,45 Has Galatzó Rural Estate: 9% of Territory 69% of the Territory is High Protected

7 TOURISM SUSTAINABLE COMMUNICATION Sustainable Tourism ACTIONS Recycling Agreements with Tourist Sector Water Recycling Plan European Winter Plan Paseo de Calvià: 21 km

8 COMMUNICATION ACTIONS INTERNAL COMUNICATION Local Citizens and Stakeholders Tourists in Calvià EXTERNAL COMUNICATION Sustainable Tourism Promotion Sustainable and Tourist Networks COMUNICATION Sustainable Actions and Projects Tourist and Sustainable Indicators Alternative Tourist Offer: Nature and Cultural

9 INTERNAL COMMUNICATION ACTIONS I. LOCAL CITIZENS AND STAKEHOLDERS 1. Tour-operators and Hotels Regular Meeting Hotels Associations and Tour-operators Analysis of the season (present and future) Analysis of Indicators

10 TOURISM SUSTAINABLE COMMUNICATION INTERNAL COMMUNICATION ACTIONS I. LOCAL CITIZENS AND STAKEHOLDERS 2. Local Agenda 21 Working Groups Citizens, local associations and NGOs. Analysis of Sustainable Development of Municipality Tourist indicators and Initiatives Actions Proposals

11 TOURISM SUSTAINABLE COMMUNICATION INTERNAL COMMUNICATION ACTIONS II.TOURISTS IN CALVIÀ 1. Sustainable Initiatives Communication Environmental Information: leaflets Marina Reserves and Quality Beaches Information: panels and leaflets Tourist Sustainable Information Activities European Winter Program Tracking in Calvià Galatzó Rural Estate

12 EXTERNAL COMMUNICATION ACTIONS I. SUSTAINABLE TOURISM PROMOTION 1. Official Tourism Web Page: 2. Tourism Alternative Fairs: Hannover History, Culture and Local Identity Information Nature and Environmental Information Alternative Tourist Offer: Galatzó, Tracking, European Winter Program.

13 EXTERNAL COMMUNICATION ACTIONS II.SUSTAINABLE TOURISM NETWORKS 1. Xarxa Balear de Sostenibilitat (XBS) Regional Sustainable Network of Local Agenda 21 Communication on Common Indicators System. Communication Sustainable Development Projects.

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15 EXTERNAL COMMUNICATION ACTIONS II.SUSTAINABLE TOURISM NETWORKS 2. Costal Practice Network (CoPraNet) INTERREG IIIC Project: 21 Partners (Regional and Local Governments, Institutes, Universities, and NGOs). QualityCoast Label for Coast Tourist Destinations. Certifies the willingness of a municipality to highlight sustainable development of tourism in its marketing programme targeting domestic or international visitors

16 EXTERNAL COMMUNICATION ACTIONS II.SUSTAINABLE TOURISM NETWORKS OBJECTIVES: Cooperation Network of exchange of information Improve the efficiency of Coastal Policies through the development of Actions Plans Identify Sustainable Indicators Systems STIMULATE PARTICIPATION between Tourist Stakeholders STRENGH TOURIST INFORMATION

17 EXTERNAL COMMUNICATION ACTIONS II.SUSTAINABLE TOURISM NETWORKS Quality Coast Tourism Milestones (QCTMs): Quality of Information available to Visitors in: 6 Thematic Areas and 18 QCMs NATURE CARRYING CAPACITY ENVIRONMENTAL QUALITY SOCIO-ECONOMIC OTHERS

18 Thematic Area (5) NATURE CARRYING CAPACITY ENVIRONMENTAL QUALITY SOCIO-ECONOMIC OTHERS QCM (18) Information on Nature Experience Biodiversity Accessibility of Natural Areas Tourism Pressure Balance Between Unbuilt Vs. Built Conservation Availability of Quiet Areas and Towns Safety and Security Bathing Water Quality Water Management Waste Collection, Management and Recycling Traditional Activities, Accommodation and Food Cultural Authenticity and Local Identity Tourist and Local Satisfaction Local Participation, Training and Education Leisure and Recreational Activities Eco-Label Accommodation Sustainable Mobility Integrated Management

19 Integrated Sustainability Assessment and Reporting Algarve (Portugal) 22 nd October 2007