educate. entertain. inspire.

Transcription

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2 educate. entertain. inspire.

3 Sharks are beautiful animals, and if you re lucky enough to see lots of them, that means that you re in a healthy ocean. You should be afraid if you are in the ocean and don t see sharks. Sylvia Earle, Scientist 5

4 a fully virtual experience Save Our Sharks Learn about how due to media hype and misconceptions shark populations have dropped dangerously low worldwide, disrupting the balance of our oceanic ecosystems. Through this exhibit, you can learn how to help save sharks from endangerment and extinction, as well as to preserve ocean life for generations to come. SHARKS PLAY A VITAL ROLE IN THE OCEAN S ECOSYSTEM OUR MISSION IS TO EDUCATE ON ENDANGERMENT, CONSERVATION, AND SHARE WHAT WE CAN DO TO HELP Discover the truth about sharks - and that the general perception of sharks as vicious killers is undeserved Get Up Close & Personal An Interactive Digital Experience This traveling, hands-on exhibit is designed to enhance the understanding of sharks and their behavior. Digitally create your own super-shark Have your picture taken inside the life-sized jaws of the prehistoric giant Megalodon 7

5 SHARKS ZONES Underwater World Fright Zone Sharks: An Unfair Reputation Anatomy and Prehistoric Species Save Our Sharks Digital Aquarium Discovery Zone Shark Shop Sharks is a traveling, virtual exhibit designed to fit in all kinds of venues and can be fully customized to fit each location s needs. TOTAL AREA : sqm TOTAL CAPACITY : visitors / day ESTIMATED VISITATION : 650 visitors / operating day HOURS OF OPERATION : hours / day TARGET AUDIENCE : All ages DURATION AT EACH LOCATION : 3-6 months (minimum 3 month commitment) DOWNTIME BETWEEN LOCATIONS : Maximum 1 month dive in to the experience! TOTAL LOCATIONS : 2-3 / year 9

6 ZONE 4 ANATOMY AND PREHISTORIC SPECIES ZONE 3 SHARKS: AN UNFAIR REPUTATION ZONE 2 FRIGHT ZONE ZONE 5 SAVE OUR SHARKS ZONE 1 UNDERWATER WORLD ZONE 6 DIGITAL AQUARIUM Audio / Visual Room ZONE 7 DISCOVERY ZONE YOUR FIN-TASTICAL JOURNEY STARTS HERE 11 ICM Original Rendering

7 Immerse yourself in the underwater world of sharks and learn about different species, habitats, and history 13

8 a fintastic journey awaits - ZONE 1 - UNDERWATER WORLD Guests enter the underwater world. The tunnel is dimly lit, with blue water and colorful corals all around. Sea life swims about and shimmering water reflections dance underfoot. The tunnel walls are covered with images of fish and colorful coral - other sea life swims in the distance, mysterious and clouded by the murk of the water. Video an underwater ocean setting; vague shapes swim in the distance Imagery blue water; fish and other sea life dance about Sound underwater bubbles; whale sounds Lighting dimly lit; brighter overhead, representing the surface ICM Original Rendering Listen to the muffled sounds of whales and underwater air bubbles and smell the salty ocean air Projection mapped water ripples form under foot Models no models necessary for this zone Experience digital tunnel; guests are completely immersed in an underwater environment Technology digital projection; immersive sensorial technology; 3D sound; digital light mapping Smells salty ocean air 15

9 Discover The Truth - ZONE 2 - FRIGHT ZONE People have been conditioned to fear sharks and this zone acknowledges that notion. Movies, news reports, and YouTube videos are rife with stories of vicious attacks, portraying them as relentless killers. Statistics about shark attacks are presented in the context that these reports are sensationalized, as well as a reminder that sharknadoes are not an actual phenomena Note: Must be mindful of small children Video Imagery Sound Lighting video clips from Jaws and Sharknado; current news clips dark water; sharks circling Jaws soundtrack; swimming sounds passing by; sirens low lighting; spotlights only on the cage; digital light mapping Models Experience Technology Effects shark cage with diver and gear ominous; guests feel weary of a possible shark attack digital projection on surrounding screens; 3D sounds; lighting effects; time lapse camera capturing people s reactions water mist enter at your own risk As guests approach the screen, the glass breaks, water sprays, and sirens sound. 17

10 Images of sharks layered from floor to ceiling represent various species of sharks from smallest to largest, a reminder that sharks come in all sizes. - ZONE 3 - SHARKS: AN UNFAIR REPUTATION Guests move into a well-lit room with soft, calming music and ocean sounds. They get accurate knowledge about sharks, and learn that they have been demonized in popular culture and that unprovoked attacks are very rare. Video Imagery Sound Lighting no video incorporated photographs of each shark, pointing out distinguishing features softer, calming music; ocean sounds brighter; well-lit; nothing to hide; welcoming and honest Key Information Visitors should feel comfortable with sharks, encouraged to touch and experience the life-size models Most importantly, we learn that sharks are a critical member of the ocean s ecosystem and are rapidly becoming endangered Models life-size models of the big five sharks; detailed info on each shark Experience engaging life-size models; interesting shark facts Technology touch screens for each shark displaying in-depth information Smells no scents incorporated 19

11 Guests are introduced to the big five shark species: Great White Whale Shark Tiger Hammerhead Bull 21 ICM Original Rendering

12 - ZONE 4 - ANATOMY AND PREHISTORIC SPECIES Now that visitors are familiar with the correct concept of sharks and their characteristics, we can dive deeper into who they are, where they come from, and what makes them unique. Shark Stats Shark ancestors can be traced back over 400 million years ago The massive Megalodon was over 60 feet long In this brightly-lit and inviting Video Imagery Sound Lighting space, we learn more about an underwater ocean setting; various shark species swim by shark anatomy; note any unique characteristics of the big five adventurous, investigative music bright, well-lit; facts and videos illuminate around the room these fascinating animals. Models Experience Technology Smells giant replica of Megalodon s jaw; four smaller shark jaw replicas; cross section of a great white shark explorative; compare shark skin to other fish; build your own shark; take a photo with Megalodon touch screens and totems displaying information; shark x-ray; main projection screens no scents incorporated take a picture inside Megalodon s jaws! 23

13 Watch shark projections swim along the blue walls as you walk by and learn more about the ocean and shark s place within it. 25 ICM Original Rendering

14 s.o.s: save our seas! Shark Conservation + Awareness Gentle and soft music plays as visitors watch videos of shark rescues and other conservation efforts to track and save sharks. They learn information about what sort of practices are destroying shark populations, ranging from wasteful shark fin soup to overfishing - and finally what humans can do to change that. Opportunity to immediately connect with your favorite shark conservation organization! - ZONE 5 - SAVE OUR SHARKS This is the most important part of the journey. The lighting in the room is lower and more somber as guests learn that sharks are in danger. Video Imagery Sound Lighting interviews with conservationists and biologists; shark rescues; shark tracking statistics on shark s dire situation; shark finning gentle, soft ambient music; sound cones for an individual experience lower, more subdued and somber; spotlights on signage Dive Deeper Tragedy can be averted and the shark population protected, the first step is for us to change our understanding and attitudes towards sharks Models no models necessary for this zone Experience learn about conservation efforts and how you can make a difference Technology vertical mosaic screens; interactive touch screens Smells no scents incorporated 27

15 researchers estimate that approximately 100 million sharks are killed by humans every year. 29

16 enjoy the wonder of the sea - ZONE 6 - DIGITAL AQUARIUM Watch sea life swim along the blue walls as you as you journey through the virtual aquarium. After the necessary but somber mood of the last zone, relax here and appreciate the wonder of sharks and other ocean life. Enjoy soothing beach sounds as a virtual aquarium surrounds you, showing sharks co-existing with other creatures of the sea. Video Imagery Sound Lighting beauty shots of sharks and other ocean life; people diving underwater ocean setting beach sounds; soothing; crashing waves dimly lit; immersive Kinetic tracking technology follows guests footsteps as they journey through the digital aquarium Models Experience Technology Effects no models necessary for this zone a soothing, peaceful setting; guests should feel at one with our oceans large, immersive screens; 10k projection; digital light mapping fog / mist on floor Multiple coordinated content on several projection screens 31

17 Videos about the ocean as a balanced and beautiful ecosystem play - connecting guests even further to marine life. 33 ICM Original Rendering

18 make some waves! Kids can create and play with some of their favorite shark species. - ZONE 7 - DISCOVERY ZONE The discovery zone is a place for kids to dive in and make a splash! Younger guests will have a chance to participate and interact with fun shark-themed activities for all ages. Video Imagery Sound Lighting kelp forest; cartoon videos; underwater ocean setting bright corals; schooling fish; other marine life uplifting and cheerful; ocean sounds bright, colorful lights Models Experience Technology Effects other popular marine animals: whales, dolphins, octopus, etc play equipment; shark mascot; digitally animated marine life; face painting large LED screens fog / mist on floor ICM Original Rendering 35

19 - ZONE 8 - SHARK SHOP This is not a gift shop selling cheap merchandise; this is where you can make a difference. Most visitors will not have any direct way to impact the shark s situation, but through donations and purchases, they can contribute to conservation efforts that will help save sharks. Depending on the locale, this may be a kiosk outisde of or separate from the exhibit, to avoid competing with other gift shops and also to connect with visitors who did not pay the entrance fee for the full exhibit Video Imagery Sound Lighting film explaining how proceeds and donations will help save and protect the shark population beach vacation theme; palm trees; ocean views relaxing island music bright; well-lit Models no models necessary for this zone Experience guests should leave feeling entertained, educated, and helpful of a worthy cause Technology LED mosaic screens Smells no smells incorporated This is the most direct way that many visitors will be able to help. Contributions will be used for shark research and conservation. sea you again soon! 37

20 Sharks have been in the ocean for about 400 million years, making them some of the oldest species on Earth. They ve survived five mass extinction events, including the one that killed the dinosaurs. 39

21 CRAFTING THE ULTIMATE SHARK EXPERIENCE. TECHNOLOGY. CONTENT. FABRICATION. All content will be developed by ICM and their exclusive partners. The technology used will be driven by content selection. Our team will work with media and research professionals to develop and update the world-class content. No special structural requirements, the panels are self-supported and connected to each other. Constructed with custom made modular panels, the design allows for zones to be assembled in different configurations and even split to fit in adjacent areas. Sharks will include the latest in digital projections, touch screens, image mapping, lighting effects, immersive sensorial technology, 3D sound, phone applications and much more. The Sharks proprietary phone app allows visitors to access a wealth of detailed information using QR codes, schedule and enhance visits, access promotions, provide feedback, and much more... The attraction uses LED monitors and projectors with high output and low power consumption. 41

22 MARKETING A WORLD-CLASS EXHIBIT. BRANDING. MARKETING. MERCHANDISING. Sharks offers the unique ability to bring quality entertainment and education to any venue, coupled with world-class research and conservation efforts. Shipping containers can be branded to create excitement and awareness prior to opening. Fintastic Marketing Sharks will have it s own proprietary phone app, with several functionalities to enhance the visitor s experience, extend the visit, share information, and provide opportunities for third party marketing and advertising. Due to its 100% digital content, and flexibility to edit and add content, the attraction will have endless opportunities for embedded marketing and advertising. 43

23 ROGER REYNOLDS, CEO THE MANAGEMENT TEAM At International Concept Management (ICM), we create unique destinations that inspire, educate, and entertain. With over two decades of experience, and a project portfolio that spans over 20 countries, the ICM team is known not just for our creative design solutions, but for our ability to execute projects worldwide with integrated solutions. Mr. Reynolds has 40+ years of experience in the design, manufacturing and installation of products for the aquarium, medical, and scientific communities. Formerly CEO of Reynolds Polymer Technology, Inc. for 25 years, and founder and former CEO of RPT Asia, he continues to serve on their combined Board of Directors. Roger founded International Concept Management, Inc. in 1995 due to his passion for aquatic life and his love of sharing information and experiences with those around him. He has built RPT, RPT Asia, and ICM into globally renowned companies with their brands recognized as the leaders of innovation and quality in their fields. PETER DIGRAZIA, COO Mr. DiGrazia has 30+ years experience in construction and business law and 25+ years experience working with Reynolds Polymer Technology, Inc. in senior management positions including President. He has also served as the Chief Operating Officer and a director of ICM since its inception. Peter has helped grow the company into a thriving company recognized across the globe for creative designs and unique projects. Peter is a graduate of State University of New York B.A and Pepperdine University J.D. MICHAEL SCHAACK, CFO Mr. Schaack has 25+ years of experience in financial management. Mike has extensive experience in setting up international companies, banking relationships, and additional expertise in corporate finance, foreign exchange trading and hedging, United States Export / Import Bank contract management, and M &A and joint venture negotiations. Mike holds a Masters degree in Finance from the University of Michigan Graduate School of Business. 45

24 NATHAN REYNOLDS, VP OF OPERATIONS Mr. Reynolds has 10+ years experience in finance and construction, specifically involving project management, cost control, business development and operations. Nathan started out as a Project Manager, working his way up to Vice President of Operations. His extensive experience as a Project Manager helps him guide ICM into the future, seeing the whole picture from design to completion of a project. Nathan holds a B.S. from Chapman University in International Business and Finance. RODRIGO BARBOSA, OPERATIONS DIRECTOR Mr. Barbosa has 15+ years experience in the construction industry with a background in architecture and construction management. His diverse background allows for a well-rounded understanding of the construction industry and coordination of all parties involved in the concept, design and construction process. Rodrigo was involved in several specialty projects managing multiple teams for projects inside a multi billion-dollar development in Las Vegas. Rodrigo holds a B.A. in Architecture from the University Federal of Ceará in Brazil, and Masters degrees in Architecture and Construction Management from the University of Illinois. DYLAN WIMAN, DIRECTOR OF BUSINESS DEVELOPMENT Mr. Wiman has 6+ years in the aquarium and entertainment industry, specifically involving marketing and sales. Dylan has been responsible for developing some of ICM s most innovative concepts and continually ensuring a positive relationship between ICM and their clients all over the world. Mr. Wiman and his creative marketing team have run several successful marketing campaigns for ICM s development projects. Dylan holds a B.S. from University of Colorado in International Business. PATRICIA CAMPOS, SENIOR CURATOR Ms. Campos is the senior curator at International Concept Management. Patricia s love of aquatic life has taken her all over the world, working for some of the globe s most impressive aquarium facilities. Ms. Campos started off her career at L Oceanografic in Valencia, Spain, where she was responsible for all fish collection. Patricia left to work at the Monterey Bay Aquarium in Monterey, California where she was responsible for several campaigns, one of which included shark collection in the San Francisco Bay. Ms. Campos will develop the shark content and be responsible for all partnership opportunities. 47

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