Sustainable Venice: Enhancing Tourism Offer and Improving Quality of Life

Transcription

1 Sustainable Venice: Enhancing Tourism Offer and Improving Quality of Life Pietrangelo Pettenò 6th UNWTO International Meeting on Silk Road Tourism Dunhuang 1st August 2013

2 CITY OF VENICE MAYOR GIORGIO ORSONI OFFICIAL LETTER GREETINGS FOR A PROFITABLE UNWTO INT. MEETING SILK ROAD TOURISM VENICE AS INTERNATIONAL MULTICULTURAL CROSSROAD SHARES COMMON GOALS OF SUSTAINABLE, RESPONSIBLE AND HIGH QUALITY TOURISM EXPRESS THE INTEREST OF THE CITY OF VENICE TO THE UNWTO PROGRAMME (WE MAKE AVAILABLE OUR COMPETENCES) FOR FOSTERING THE RELATIONS BETWEEN THE CULTURE AND THE ECONOMY AREAS IN ORDER THAT MORE INSTITUTIONS AND FIRMS WORK TOWARDS QUALITY AND SUSTAINABLE TOURISM SYSTEMS

3 EEIG SINCE YEAR 2000 MEMBERS: 1) CITY OF VENICE; 2) CENTRAL UNION OF CITIES OF GREECE (K.E.D.E.). MISSION: REALISATION AND MANAGEMENT OF PROJECTS IN THE FIELD OF CULTURE, CULTURAL TOURISM INTERREGIONAL TERRITORIAL PLANNING ASSOCIATED MEMBER EUROPA NOSTRA

4 VENICE AND THE SILK ROAD FOLLOWING THE ROUTES OF MARCO POLO IN OCCASION OF THE 55 INTERNATIONAL ART EXHIBITION TO THE BIENNALE OF VENICE IN THE VENICE PAVILLION AN EXHIBITION ILLUSTRATES A PATH OF TERRESTRIAL AND MARITIME ROUTES THROUGH WHICH TRADES, TECHNOLOGIES AND CULTURES WERE DEVELOPED 6 WORLD WIDE FAMOUS ARTISTS COMING FROM THE SILK ROAD COUNTRIES THE VENETIAN EXCELLENCES ARE REPRESENDED BY THE HISTORIC TEXTILE FIRMS FORTUNY, RUBELLI AND LUIGI BEVILACQUA

5 VENICE DILEMMA IRREVERSIBLE TOURISM DISNEYLAND OR POTENTIAL PLATFORM FOR ALTERNATIVE CULTURAL TOURISM ROUTES? KEYFACTS: PROGRESSIVE DECREASE OF VENETIAN POPULATION 22 MILLION OF VISITORS FOR YEAR; 4 MILLION STAY IN VENICE OVERNIGHT DAILY VISITOR ARRIVES BY TRAIN,OVERNIGHT VISITOR STAYS OVERNIGHT AVERAGE STAY 2,5 NIGHTS

6 2 MILLION VISITORS ARE CULTURAL SITES CONSUMERS UNFAVORABLE MIXTURE OF OVERNIGHT AND SAME DAY VISITORS VENICE TOURISM CARRYING CAPACITY ASSESSMENT (TCCA) : 10/11 MILION VISITORS SUSTAINABLE SITUATION DURING ERUPTION EYJAFJOLL VULCANO APRIL/MAY 2010

7 300 OF THE 800 UNESCO WORLD HERITAGE SITES ARE WITHIN THE EU TRADITIONAL EU ART CITIES ARE FACING EXCESSIVE TOURISM DEMAND NEGATIVE: SOCIAL COSTS, POLLUTION, DETERIORATION CULTURAL SITES, PEAK SEASONS, ONE DAY VISITORS NO REVENUE FOR VENICE, UNPREDICTABLE TOURIST FLOWS POSITIVE: OPPORTUNITY TO REVITALIZE THE INNER CITY, CATALYST AND DIVERSIFICATION OF ITS ECONOMY, CREATION OF NEW CULTURAL FACILITIES, CREATION OF DECENTRALIZED TOURISM ATTRACTIONS

8 VENICE AS DESTINATION OF A SUSTAINABLE RESPONSIBLE AND HIGH QUALITY TOURISM -RESPONSIBLE USE OF NATURAL RESOURCES OF THE LAGOON AND MAINLAND IN RELATION TO ENVIRONMENTAL IMPACT OF TOURISTS -USE OF GREEN ENERGY, SAFEGUARD AND PRESERVATION OF THE CULTURAL AND ENVIRONMENTAL SITES, SUSTAINABLE NEW TOURISM PROFESSIONAL SKILLS, KATALYST OF LOCAL ECONOMY SPILLOVER -VALORISATION OF INTANGIBLE VENETIAN LEGACY

9 THE CREATION OF ALTERNATIVE TOURISM ROUTES IS A COMMONLY PROPOSED MEASURE TO AVOID THE MERGENCE OR SUBSISTENCE OF EXCESSIVE PRESSURE ON EITHER CITIES OF ART AS A WHOLE, OR SUBSYSTEMS WITHIN AN INDIVIDUAL ART CITY

10 DISTINCTION HAS TO BE MADE BETWEEN THE ALTERNATIVE ROUTES THAT ARE DEVELOPED WITHIN A SPECIFIC CITY AND THE ROUTES THAT ARE DEVELOPED AMONG CITIES

11 CITY ALTERNATIVE ROUTES ARE A NETWORK OF ATTRACTIONS SUSTAINED BY COMPLEMENTARY TOURISM FACILITIES FINALIZED TO SPREAD DEMAND IN SPACE. SINCE TOURISM DEMAND CONCENTRATES AROUND THE MUST, AN ALTERNATIVE TOURISM ROUTE MIGHT PERSUADE THE VISITORS TO VISIT LESS PROMOTED AND KNOWN ATTRACTIONS, AND THUS RELIEF THE ALREADY CONGESTED ATTRACTIONS

12 RELEVANT VENETIAN EXAMPLES ARE THE ITINERARIES OF THE FORTIFIED SITES ALONG THE LAGOON AND THE MAINLAND AND THE CULTURAL WALKS IN THE DECENTRALIZED VENICE ACCORDING TO THE SPIRIT OF THE FARO FRAMEWORK CONVENTION ON THE VALUE OF CULTURAL HERITAGE FOR SOCIETY PROMOTED BY «FARO VENEZIA» ASSOCIATION

13 ALTERNATIVE CULTURAL ROUTES IN FORMER BROWNFIELDS AND INDUSTRIAL AREAS CONVERTED TO NEW INNOVATIVE CULTURAL, SOCIAL AND THIRD SECTOR TASKS AND FUNCTIONS BEST PRACTICES OF THE AREA OF PORT MARGHERA

14 ALTERNATIVE ROUTES AMONG THE CITIES AS A POWERFUL TOOL OF VALORISATION FOR EUROPE S AND SURROUNDING GEOGRAPHICAL AREAS NEW CITIES AND SITES OF ART AND CULTURE WITH THE RESULT OF DIVERT DEMAND FROM A CONGESTED ART CITY TO AN ART CITY WHICH IS HAPPY TO RECEIVE MORE VISITORS

15 A DEEP STUDY OF THE STRUCTURE OF DEMAND AND SUPPLY IN THE POTENTIAL CROSSROADS IN THE ROUTES HAS TO BE PERFORMED HOLISTIC PROCESS THAT INVOLVES TOURISTS, TOURISM OPERATORS AND POLICY MAKERS FOCUSED ON AN UNIFYING THEME AND SHARED VISION OF A CULTURAL ROUTE

16 EXAMPLES OF INSPIRING CULTURAL ROUTES FOR THE SILK ROAD TOURISM: VENETIAN TRADES ROUTES AS IDEAL HIGHWAYS AND CROSSROADS OF SUSTAINABLE, RESPONSIBLE AND HIGH QUALITY TOURISM CONSUMER OF TANGIBLE AND INTANGIBLE CULTURAL AND ENVIRONMENTAL HERITAGE VEROTOUR PROJECT VENETIAN ROUTES:ENHANCING A SHARED EUROPEAN MULTI-CULTURAL SUSTAINABLE TOURISM

17 Via Forte Marghera Mestre VE - ITALY Tel Fax GSM Web: p.petteno@yahoo.it info@marcopolosystem.it Pietrangelo PETTENO Administrator